Through its subsidiary, Unified Payments, Net Element, Inc.
(NASDAQ: NETE) recently provided technical setup, support and credit card
processing for the sale of merchandise at the 2015 College Football National
Championship in Dallas, Texas. In addition to thousands of football fans, the
event drew record-setting coverage from the national media.
“We are delighted with the successful project for College
Football Playoff National Championship,” stated Oleg Firer, CEO of Net Element.
The company installed a specialized payment processing
system using its proprietary mobile Point-of-Sale systems with seamless
integration between five separate locations. In just three days, Net Element
was able to successfully link 24 registers, complete with iPad based terminals,
Bluetooth scanners and receipt printers capable of enabling enhanced inventory
control and replenishment, fast checkout, excellent customer service and the
ability to accept the tremendously popular Apple Pay mobile payment solution.
In addition to being a major project in its own right, the
company’s work in Dallas serves as a tremendous proof of concept for bids on
similar events in the future. “Event processing is a new niche for us and we
are very excited with this new business line and the opportunities it creates
for us,” Firer continued.
Entering the live event market provides Net Element with
access to nearly limitless growth potential in the coming years. According to
IBISWorld, the concert and event promotion industry alone, which excludes franchise
sporting events, is a $25 billion market, with growth of nearly five percent
annually. When combined with the four major professional sports leagues in the
United States, which had combined attendance totals topping 134 million last
year, it’s easy to see the intrigue in the live event market.
With significant growth possibilities in a variety of
industries, Net Element’s future should have investors excited for the upcoming
months. As steady increases in the prominence of mobile payment methods and, as
a result, the necessity for seamlessly integrated Point-of-Sale solutions,
continue, the company is in a strong position to establish itself as a leader
in the evolving payments market.
For more information, visit www.netelement.com
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