When people talk to each other, they buy stuff. This simple
truth has led Bazaarvoice, Inc. (NASDAQ: BV) to help hundreds of millions of
shoppers make more informed and confident purchase decisions by creating a
place where they can share their opinions, questions and experiences about the
brands they love and the products they buy.
Technology has given people more opportunities to connect
with products and brands than ever before. Authentic, shopper-generated
reviews, for example, are the most trusted and highly utilized source of
information when consumers are deciding what to buy. Bazaarvoice harnesses this
power, providing proprietary solutions to retailers and brands that can help
them drive sales, build customer loyalty and increase profits by gaining
first-hand insight into what their customers are saying.
The company’s impressive suite of products allows clients to
host genuine online conversations about their brand and products, which
provides a conduit for deeper knowledge into what customers really want.
Through its Software as a Service (SaaS) model, Bazaarvoice provides the tools
needed to transform user-generated content into improvements in marketing,
sales, customer service and product development.
The Bazaarvoice suite of applications is a cloud-based,
user-generated content engine designed to help brands capture, manage and
respond to customer input in order to achieve optimal growth. With five unique
applications, brands can reach their target audiences on a more personal,
individual basis in order to promote brand loyalty and recognition.
Bazaarvoice Conversations helps encourage people to review
products, ask questions, give answers and share stories. Bazaarvoice
Connections helps brands respond to shoppers’ questions across a network of
leading retail sites. Bazaarvoice Local places authentic service reviews on the
sites of local providers. Bazaarvoice Curations increases brand trust and
conversion rates by displaying authentic, moderated social content directly on
the site of the client’s brand. Bazaarvoice Media uses retail sites to reach
shoppers when they are in the buying mood.
The company’s SaaS products take a more modern approach to
many of the internet’s most popular promotional tools. In addition to
increasing sales and extending brand reach, brands using Bazaarvoice’s
revolutionary products are also able to drive site traffic through the use of
valuable, customer-written feedback, which serves as SEO content, while
simultaneously managing their reputations by actively participating in consumer
conversations. In a time where a few bad reviews can be the death of a
fledgling brand, the potential benefits of the services of Bazaarvoice are
effectively limitless.
Take, for example, the powerful case study involving
ecommerce site Overstock.com. While ecommerce sites typically convert around
three percent of total traffic into sales, the popular retail destination was
able to leverage the power of Bazaarvoice Media to monetize non-converting
traffic. By optimizing the value of each and every ad placement and enlisting
top-tier advertisers to Overstock.com, Bazaarvoice was able to streamline the
ecommerce site’s ad operations and show executives which strategies truly
worked.
As the importance of a properly managed web presence
continues to grow for brands of all sizes, Bazaarvoice, through its proprietary
SaaS tools, has positioned itself at the top of the critical social depth
platforms market. With its Bazaarvoice Conversations platform receiving a
perfect rating from Forrester Research, Inc., it’s clear to see that the future
looks extremely bright for the Austin, Texas-based company.
For more information, visit www.bazaarvoice.com
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MissionIR is committed to connecting the investment community with companies that have great potential and a strong dedication to building shareholder value. We know our reputation is based on the integrity of our clients and go to great lengths to ensure the companies represented adhere to sound business practices.
Sign up for “The Mission Report” at www.MissionIR.com
Please see disclaimer on the MissionIR website http://www.missionir.com/disclaimer.html
