Continuing its efforts to provide restaurants with a more
efficient way to serve customers, Net Element, through its subsidiary Aptito,
recently announced an update to its cloud-based mobile point-of-sale platform.
Complete with feature-rich functionality and compatibility with a variety of
mobile and contactless payment methods, the company’s all-in-one restaurant and
bar system incorporates tools to help owners reduce payroll costs and increase
customer satisfaction as consumer interest in digital wallet services continues
to rise on the heels of Apple Pay’s successful launch in October 2014.
The company’s ventures into the hospitality sector, in
particular, have proven the massive potential of mobile point-of-sale platforms
in brick and mortar establishments. In addition to decreasing training time and
helping to eliminate long lines in front of cash registers, Net Element’s
studies have shown than consumers order an average of 15% to 20% more when
using digital menu and payment options.
Through a recently released dynamic upgrade, Aptito’s
point-of-sale platform was improved with increased Apple iOS optimization and
secure pay at the table functionality. The company looks to continue increasing
its growing licensing revenue from the proprietary point-of-sale solution,
which has increased at an average monthly rate of 8.2% since the platform’s
launch in November 2014.
“We are more than pleased with the initial success of Aptito
2.0 and the traction the platform is seeing in the market,” said Oleg Firer, Chief
Executive Officer of Net Element. “The immediate increase in revenues validates
our belief and provides tangible evidence of the growing interest in the mobile
point-of-sale platform.”
Financial experts are largely in agreement with Firer, as
Net Element has been attracting some major buzz in industry circles as of late.
With an expected annual growth of 58.5% in coming years, the $796 billion
global mobile payment market is expected to provide plenty of opportunity for
added market share in the near future.
In addition to its successful mobile point-of-sale solution,
Net Element, through its subsidiaries, is continuing to develop high-level
business relationships in the United States, Russia and the Commonwealth of
Independent States in order to strategically position the company for continued
growth.
For more information, visit www.netelement.com
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