Public relations and social media agency Matter Communications announced earlier today that it is the Agency of Record (AOR) for LoJack Corporation, the company that pioneered the Stolen Vehicle Recovery market. LoJack selected the agency as its AOR after an intensive search for strong qualifications. It was because of a combination of experience and proven expertise that Matter Communications was ultimately chosen, according to LoJack’s Corporate Communications Manager, Jeremy Warnick.
“Matter Communications has a proven track record of success with building public relations and social media programs, as well as in creative narrative and visual storytelling,” commented Warnick. “It’s an exciting time in our company’s history. As we expand our focus into providing more safety, security and protection products for the connected car, we need an agency that shares our passion for our dealers and customers, and understands how to engage with, and convert, an even larger audience.”
Leveraging over 25 years of experience and its innovative integration with law-enforcement, LoJack has helped more than nine million people protect their vehicles. With high brand awareness, millions of units have been installed worldwide, and in addition LoJack did just over a $125 million in vehicles recoveries last year in the United States alone.
“The name LoJack is ubiquitously known and synonymous with innovative technology, safety, security and protection,” states Matter Founder and CEO Scott Signore. “We’re focused on these important attributes as part of a three-tiered PR program aimed at communicating LoJack’s value to auto dealers, consumers and law enforcement.”
For more information please visit www.LoJack.com
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