As of July 31, 2013, the Money-on-Mobile service offered by Calpian’s Indian subsidiary is being supported by 151,530 retail locations, an increase of 8,473 stores from just a month earlier. Additionally, Money-on-Mobile was accessed by approximately 62.6 million unique phone number customers as of July 31, 2013, up from the 57.8 million in June. At current exchange rates, July’s processed transaction volume alone was approximately $15 million.
According to Calpian CEO, Harold Montgomery, “We are extremely pleased with the consistent and steady growth of all three key metrics. We had previously added about 3,000 to 4,000 stores per month, but our marketing focused on key urban areas has increased store additions to over 8,000 this month. Month after month we are seeing further evidence of the increase in popularity of our Money-on-Mobile service.”
Money-on-Mobile Managing Director Shashank Joshi said, “We are focusing our marketing resources to achieve deep penetration in key markets such as Kolkata and the effort is paying off now. In 2013, Money-on-Mobile has increased store count by over 29,000 locations – almost 24%. In July the rate of growth was higher than previous trends.”
For more information on Calpian and Money-on-Mobile, visit www.calpian.com
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