- While all wines are plant-based, not all of them are vegan because traditional winemaking employs animal-based fining agents
- Vegan wines are clarified and stabilized using either bentonite or natural settlement, but vegans struggle to find such wines
- PlantX recently added vegan wines to its expanding product selection on its US e-commerce platform, targeting the growing population of vegans in the US
- The move also appears to be leveraging the trends in both the alcoholic beverage market and the e-commerce sector
While all wines are derived from grapes and sometimes yeast – meaning they are plant-based – not all wines are vegan. This is because some aspects of traditional winemaking, particularly the fining process, employ animal products. A process that stabilizes and clarifies the wine by removing hydrogen sulfide, bitter flavors (or rough tannins, to wine fiends), and microscopic particles that may cause the wine to become cloudy or hazy after bottling, fining typically uses egg whites, as well as fish and milk derivatives. This creates an end product that isn’t vegan – vegans do not consume any form of animal product.
In contrast, vegan wines, which still undergo the fining process, do not use animal derivatives. Wineries instead rely on bentonite, a clay, or forego fining agents altogether – given ample time, the impurities settle naturally out of the wine. So, according to a 2018 Washington Post article, the use of animal-based fining agents may not be as widespread as many think (https://ibn.fm/PXiUx).
However, because most of the wines available for sale are usually mass-produced and rushed to the market, one cannot be too sure. In fact, vegans have voiced their frustrations at not readily finding vegan wines in shops or restaurants (https://ibn.fm/EONQb).
This is where PlantX Life (CSE: VEGA) (Frankfurt: WNT1) (OTCQB: PLTXF), a company intent on redefining the plant-based community through e-commerce, comes in. PLTXF recently announced it is now offering vegan wines as part of its expanding product selection on its US e-commerce platform. The addition, announced July 12, will feature a curated selection of high-quality vegan wines from Gravel Bar Winery, Pino Cellars, Veuve Clicquot, and Rare Earth (https://ibn.fm/qWi5u).
“The alcoholic beverage market is one of the fastest-growing industry segments in the US and globally,” stated PlantX CEO Julia Frank. “The new vertical will allow PlantX to holistically meet customer demands and expectations by expanding its product offerings in line with its mission and values.”
Findings contained in IWSR’s recent Drinks Market Analysis corroborate Julia’s observations. In 2020, the total alcoholic beverage consumption volume increased by +2.0%, the most significant growth since the early aughts. IWSR’s projections show that the consumption volume for 2021 will be up +3.8%.
Such positive statistics are also replicated in e-commerce, especially given that the pandemic spawned increased online alcohol sales. “E-commerce alcohol sales in the US are expected to see average annual growth of nearly 45% in value over the next four years,” said IWSR’s COO Brandy Rand (https://ibn.fm/dzcLd).
PlantX’s inclusion of vegan wines as part of its online portfolio, therefore, appears to be leveraging the trends in both the alcoholic beverage market and e-commerce sector. Additionally, this latest move embodies the company’s commitment to becoming the one-stop shop for everything plat-based by addressing the needs and wants of its customers, including the growing vegan community in the US, in the most comprehensive and holistic ways.
“We consider the PlantX community our own family and obsess over meeting their needs while exceeding customer expectations,” reads the company’s website.
The addition of vegan wines on its US platform fulfills this commitment. Just recently, PlantX moved to leverage the pandemic-induced shopping habits in Canada by partnering with two established online marketplaces, in effect meeting the needs of the majority of consumers who have since shifted to e-shopping.
PlantX is a high-growth company focusing on consumer-packaged goods (“CPG”) for the plant-based community. Its e-commerce platform offers customers across North America access to more than 10,000 plant-based products.
For more information, visit the company’s websites at www.PlantX.com, www.PlantX.ca, and https://investor.plantx.com/ and view PlantX for Plant-Based Investors.
NOTE TO INVESTORS: The latest news and updates relating to PLTXF are available in the company’s newsroom at https://ibn.fm/PLTXF
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