- Alcoholic beverage companies have recently benefitted from surge in investor interest, as shown by recent record share price achieved by Italian beverage group, Campari
- Investors are increasingly betting that consumers will seek to channel increased savings into discretionary expenditure, including dining out, alcoholic beverages
- Splash Beverage has sought to broaden its multi-brand portfolio through recent purchase of Copa di Vino, leading wine-by-the-glass producer
- Company has leveraged synergies within the group, recently signing distribution deal with Copa di Vino’s distributor for in-house tequila brand, SALT
On Wednesday, May 5, 2021, Campari’s share price touched a new record high. The Italian alcoholic beverage group may be relatively small by global standards – the company’s 2020 revenues amounted to $2.02 billion, a mere fraction relative to global drinks giant Diageo’s $14.8 billion, or beer brewer Anheuser-Busch’s $46.9 billion. However, its recent share price rally is a clear illustration of the optimism currently pervading the beverage sector—an optimism which has also spread to buoy sector peers such as Splash Beverage Group (OTCQB: SBEV), a holding company for a leading portfolio of beverage brands.
Global investors are increasingly betting that consumers who set aside savings while confined to their homes during months of COVID-19 curbs will raise their expenditure on everything from clothes and travel to dining out and drinks once allowed to do so. Some have drawn comparisons to the years of festivities which followed the culmination of World War I (https://ibn.fm/Z5OCD).
“You really have revenge conviviality,” said Campari CEO Bob Kunze-Concewitz during a recent interview. “Frustrated by a long period of lockdown, people have a strong, strong urge and need to meet their family and friends. That’s feeding into increased sales of spirits.”
A resurgence in demand for alcoholic beverages, coupled with the recent expansion of their product portfolio, has also worked out to the benefit of Splash Beverage Group, which has been able to exploit the natural synergies present within its portfolio. The company, which recently announced the acquisition of the Copa di Vino Corporation, a leading producer of premium wine by the glass, revealed that it had entered into a distribution agreement with Copa de Vino distributor, Pepin Distributing, for its SALT Naturally Flavored 100% Agave Tequila line (https://ibn.fm/v73hJ).
“We’re honored to be in business with the Pepin family enterprise in SE USA,” stated Splash Beverage President and CMO Bill Meissner. “It further proves the synergy among our portfolio of brands and our ever-expanding relationships with each of our distributors. The acquisition of Copa di Vino was a boon for us in a number of ways, and this further proves out our investment model, which is conducive to exponential growth as we continue to expand our sales force and selective acquisitions and/or brand developments.”
Liquor sales in the United States rose by 7.7% in 2020, with tequila the clear sector leader – sales of the beverage rose by over 46% over the last year (https://ibn.fm/m6NvP), outpacing most other alcohol categories – in turn, resulting in rising sales for Splash’s SALT tequila brand.
Meanwhile, newly acquired Copa di Vino has been a significant beneficiary of the increased tendency for consumers to consume wine outside of traditional hospitality venues as well as in smaller, single-serve volumes. The company, a leading producer of premium wine by the glass in the United States, has looked to specialize in providing consumers with a ready to drink wine glass designed to go anywhere without the need for a bottle, corkscrew, or glass.
With the liquor industry and the wider market both betting on a resurgence in alcoholic beverage demand, Splash Beverage Group’s multi-brand portfolio provides investors with an enticing proxy through which to benefit from the global economy’s ongoing reopening.
For more information, visit the company’s website at www.SplashBeverageGroup.com.
NOTE TO INVESTORS: The latest news and updates relating to SBEV are available in the company’s newsroom at https://ibn.fm/SBEV
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