- Forbes offers
invaluable advice to company execs during fragile economies
- Christopher
Miglino outlines three steps to follow in troubling financial situations
- Open,
honest, direct communication key during major crisis, advises CEO
SRAX
Inc. (NASDAQ: SRAX) CEO Christopher Miglino authored a recent Forbes article
that provided valuable insight and advice to executives leading companies
during fragile economies (http://ibn.fm/cfHOM);
Miglino is a member of the invitation-only Forbes Business
Council comprised of successful entrepreneurs and business leaders. In the
article Miglino offered critical insights on staying connected with investors
gleaned from his two decades of experience working in the digital space.
Titled ‘Communicating with Investors and Understanding Their
Behavior During a Major Crisis’, the article noted that, during uncertain
economic times, “it’s important to understand how your investors are reacting
to their positions in your company and how to utilize the latest technologies
to communicate with them.” Miglino recommended leaders take three important
steps during troubling financial situations.
Step 1: Understand Who Is Sticking with You.
“While many issuers don’t put a lot of value in retail investors, many of the
smaller-cap companies are dominated by high-net-worth individuals with
significant positions in the company, but who don’t meet the threshold to have
to file with the SEC,” wrote Miglino. “Especially in volatile times, issuers
need to understand what both institutional and retail investors are doing in
real time. Waiting is just not an option.”
Step 2: Comfort Them with a Communication
Strategy. “Reassure your investors by establishing a communication protocol,”
Miglino suggested. “Let them know you’ll be sending out a weekly or biweekly
update in which you conduct a comprehensive analysis of your company’s position
and business strategy moving forward.”
Step 3: Engage Investors on Social Media. In the
article, Miglino observed that investors turn to social media for news and
updates. “With targeted social media campaigns, you can reach former and
current investors across devices whenever they go online,” he said. “Current
targeting capabilities allow for companies to make sure that investors are
seeing your data even if they miss a press release or filing that the company
has put out.”
“All in all,” concluded Miglino, “during a major crisis,
it’s extremely important to be open, honest and direct with your shareholders.
They deserve it. Put yourself in their shoes, and that realization should click
pretty quickly. Stay smart and calm, and the rest will follow.”
Miglino is ideally qualified to share insight and
suggestions to leaders of publicly held companies. He has spent the past two
decades working in the digital advertising space and has successfully launched
and sold two companies; both of those companies were sold to publicly traded
companies on the NASDAQ. Currently CEO of SRAX, a digital marketing and
data-management-technology company, Miglino has extensive experience and
understanding of how to lead companies to success and growth.
SRAX’s technology and tools unlock data to reveal core
consumers and their characteristics across marketing channels for brands in the
CPG, investor relations, luxury and lifestyle verticals. Monetizing its data
sets, SRAX is growing multiple recurring-revenue streams through its various
platforms, including its exclusive BIGtoken platform. SRAX has developed a
consumer-managed data marketplace where people can own and earn from their
data, thereby offering everyone in the internet ecosystem choice, transparency
and compensation.
For more information, visit the company’s website at www.SRAX.com
NOTE TO INVESTORS: The latest news and updates
relating to SRAX are available in the company’s newsroom at http://ibn.fm/SRAX
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