iClick Interactive Asia Group (NASDAQ: ICLK), an
independent online marketing and enterprise data solutions provider in China,
today announced the results of a recent partnership with the Japanese
government agency JIEDO (Japan International Economic Development Organization)
to help the prefectural governments of Osaka and Wakayama attract more Chinese
tourists to the relatively less-travelled southern Kansai region. The campaign,
which leveraged iClick’s multichannel network and KOL marketing strategies, lasted
from January to February 2020 and was a strong success, achieving 197% of the
guaranteed level of engagement in just two months. The campaign achieved a
total of 49,845 engagements (defined as the combined number of likes, comments
or shares), greatly surpassing the guaranteed 25,250 engagements, and
attracting over 2 million views. “We were delighted to design and execute this
tailored marketing campaign for the prefectural governments of Osaka and
Wakayama,” Jian “T.J.” Tang, CEO and co-founder of iClick, said in the news
release. “The initiative is a perfect demonstration of how iClick can provide
value to overseas companies and institutions by helping them connect with
Chinese Internet users in a highly engaging manner. As our KOL marketing strategy
continues to win recognition from new clients, we look forward to our unique
customizable solutions drawing a greater share of marketing budgets from brands
we work with.”
To view the full press release, visit http://ibn.fm/6WNWj
About iClick Interactive Asia Group
iClick Interactive Asia Group Limited is an independent,
online marketing and enterprise-data-solutions provider that connects worldwide
marketers with audiences in China. Built on cutting-edge technologies, the
company’s proprietary platform possesses omni-channel marketing capabilities
and fulfills various marketing objectives in a data-driven and automated
manner, helping both international and domestic marketers reach their target
audiences in China. Headquartered in Hong Kong, iClick was established in 2009
and currently operates in 10 locations worldwide, including Asia and Europe.
For more information, visit the company’s website at www.i-Click.com.
NOTE TO INVESTORS: The latest news and updates
relating to ICLK are available in the company’s newsroom at http://ibn.fm/ICLK
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