- BURG has announced a robust expansion pipeline for the Little Big Burger chain into Portland, San Diego, Seattle and Austin
- Mike Pruitt, CEO of the company, said return on investment (ROI) has reached 60-90 percent
- Fast-casual and simple menu strategies propel growth of Little Big Burger chain
Chanticleer Holdings, Inc. (NASDAQ: BURG) has announced that it will continue to expand its wholly-owned Little Big Burger subsidiary chain, having received permits for the construction of two new Oregon locations to raise its count from 12 to 14, while also expecting to add 8-12 more locations in 2018 (http://ibn.fm/YChE4).
The growth is part of a national rollout of the chain. BURG has received permits to begin construction on the two Oregon outlets, and it already has 11 units in Oregon and one in Charlotte, North Carolina. BURG is expecting to grow the chain into Portland, San Diego, Seattle and Austin.
BURG is a Charlotte, North Carolina-based holding company that owns, operates and franchises several restaurant chains, including Hooter’s, Just Fresh, American Burger Company, BGR — Burgers Grilled Right and Little Big Burger.
“Our recently announced new online ordering capability further complements the value proposition Little Big Burger offers its loyal customers,” Mike Pruitt, CEO of Chanticleer, stated in a news release. “Early indications of this proposition are no better evidenced than by noting our previously disclosed Q3 results indicating return of investment of approximately 60-90%.”
BURG notes that the chain is a counter service, fast-casual restaurant featuring cook-to-order hamburgers, root beer floats and truffle fries. As a result, the company said, Little Big Burger has developed a cult-like following in the Pacific Northwest.
As part of its expansion model for the chain, BURG further announced that it has received construction permits for its downtown unit in Seattle, Washington – its first in that market (http://ibn.fm/5QeqS). Earlier, it announced a lease signing by its franchisee, LBBIG LLC, for the company’s second Little Big Burger location in San Diego, California. An early spring 2018 opening is anticipated for the restaurant. Several other locations in San Diego are also being reviewed.
For more information, visit the company’s website at www.ChanticleerHoldings.com
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