Viggle’s focus is transcending the
entertainment industry with real rewards for TV consuming behavior. And at last
count, there are at least 26 million consumers among us who are reaping the
benefits.
By deploying technology that
enables Viggle to identify what people are watching on TV and what music they
are listening to through the cell phone, the company transforms consumer
entertainment preferences into rewards points which can be used on a variety of
items. What’s more, VGGL’s platform allows advertisers to reach people in a
highly targeted way while they are watching television.
For more information, view the The
Street’s recent interview with company president Greg Consiglio at the
following link: http://dtn.fm/the-street-interview-viggle.
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