Monday, November 24, 2014

Viggle, Inc. (VGGL) Strengthens Presence in Entertainment and Rewards Markets

Viggle is an entertainment marketing and rewards platform with an app that rewards members for watching TV shows and discovering new music. The company has developed innovative ways of building awareness and driving consumer action through targeted ad engagements, interactive units, holistic media, and experiential marketing programs.

Viggle Points are redeemed via the Viggle app or on Viggle.com for TV show, movie and music downloads. Media companies and brands benefit from this rewards model by leveraging the opportunity to promote content to drive audiences to specific programming and events, and to reach targeted and verified audiences.

Wetpaint, Viggle’s online entertainment and celebrity news destination, provides content specifically geared toward the 18-34 female demographic. Established in 2010, Wepaint has become a Top 10 entertainment Web destination for millennial women. Wetpaint uses its proprietary Social Publishing Platform to share the right content with the right audience, adapting to changing audience interests and social networking trends. The platform converts traffic-to-ad revenue by presenting advertisers with loyal, segmented audiences.

NextGuide is Viggle’s technology designed to help consumers search for, find and set reminders for TV shows and movies. NextGuide helps TV networks reach and engage their audience through the entire lifecyle of the show – from production and promotion to airing and streaming/on-demand. The technology is available for 80 shows across four major TV networks and provides 50% market coverage for Remind-to-DVR service through Comcast, DIRECTV, DISH networks and Rovi.

Additionally, Viggle’s Choose Digital subsidiary is a digital marketplace platform that allows companies to incorporate digital content into existing rewards and loyalty programs in support of marketing and sales initiatives.

Viggle recently expanded its rewards program through a partnership with M-GO, a premium digital video on demand (VOD) service and joint venture between Technicolor and DreamWorks Animation. The rewards provides Viggle members with access to an extensive library of content that includes current and popular TV shows and movies, classics, as well as pre-order season passes for new shows. In addition, new movie releases are often available two weeks before they come out on DVD.

“This is a major step forward in the value proposition of a Viggle account … We are capitalizing on the consumer trend of enjoying movies and TV on demand. This is a natural and important evolution for the Viggle brand,” Greg Consiglio, president and COO of Viggle, stated in news release announcing the M-GO partnership.

As of September 2014, the broader Viggle Platform had total reach of 26.2 million, including more than 7 million Viggle registered users. Since the platform’s launch in January 2012, Viggle members have redeemed more than $20 million in rewards for watching their favorite TV programs and listening to music. The company continues to expand its offering, thereby strengthening its position in the rapidly growing consumer rewards market.

For more information, visit www.viggleinc.com

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