- Pew Research Center survey shows majority of public have experienced data breach; half don’t trust social media sites to protect personal data
- SRAX’s BIGtoken platform revolutionizes data collection
- Proprietary app allows users ability to choose what data to share, as well as who can buy that data and how it’s used
More than 60% of Americans have personally experienced a major data breach, and roughly half do not trust social media sites to protect their personal information (http://ibn.fm/ZrZ0k). These findings by Pew Research Center don’t surprise the data security experts at SRAX (NASDAQ: SRAX), a digital marketing company focused on providing consumer data-management services and pioneering technology that allows consumers to control their own information — and be compensated when they choose to share that information.
“Cyberattacks and data breaches are facts of life for government agencies, businesses and individuals alike in today’s digitized and networked world,” noted the Pew Center report. “This survey finds that a majority of Americans have directly experienced some form of data theft or fraud, that a sizeable share of the public thinks that their personal data have become less secure in recent years, and that many lack confidence in various institutions to keep their personal data safe from misuse.”
The leaders at SRAX not only recognized this compelling concern felt by the American public—they responded to it. The Company’s BIGtoken platform revolutionizes data collection. Available for download on the on the App Store and Google Play, the BIGtoken app provides consumers with a secure, transparent environment where they can own and earn from their data.
With more than 16.5 million users, BIGtoken offers its members the ability to choose what data they want to share, as well as who can buy that data and how it’s used. And when they opt in to share their data — anonymously — BIGtoken users receive cash or gift cards; they can even deposit their earnings directly into PayPal accounts or be paid through gift cards from favorite retailers such as Walmart. In addition, SRAX has partnered with several high-profile, nonprofit associations to allow BIGtoken users the option to donate their earnings.
And the BIGtoken app benefits companies as well. Advertisers and marketers that purchase access to anonymized segments of information from BIGtoken know that the data they receive is consumer verified and in compliance with the growing number of consumer privacy acts enacted not only in the United States but around the world.
The optimization and monetization of data is booming business. Studies show that global spending on big data and business analytics solutions is projected to reach $260 billion by 2022. SRAX is committed to providing tools for this space that deliver choice, transparency and compensation to the individual along with accurate and reliable information to businesses.
SRAX’s technology unlocks data for brands in the CPG, investor relations, luxury, and lifestyle verticals. Through its various platforms, SRAX is monetizing its data sets and growing multiple recurring revenue streams. In addition to BIGtoken, the Company offers Sequire, a premier platform for investor intelligence and communication. Through Sequire, public companies can track their investors’ behaviors and trends and use those insights to engage current and potential investors across marketing channels.
For more information, visit the company’s website at www.SRAX.com.
NOTE TO INVESTORS: The latest news and updates relating to SRAX are available in the company’s newsroom at http://ibn.fm/SRAX
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