- Enforcement of country’s strictest privacy act, the California Consumer Privacy Act, begins July 1
- SRAX leads way in offering consumers full control over their information.
- Company’s proprietary BIGtoken platform allows people to own, earn from data while providing advertisers access to verified consumer data.
Beginning July 1 — only a few days away — enforcement of the California Consumer Privacy Act (“CCPA”) begins. Designed to give consumers more control over their personal information, the law was passed in California but impacts companies across the country. As many companies are scrambling to fall within the regulatory guidelines, SRAX Inc. (NASDAQ: SRAX), a digital marketing company focused on providing consumer data-management services, has long been an advocate of consumers having full control over their information and, in fact, provides compensation to consumers who choose to share their data.
The CCPA was passed in 2018 with additional amendments added as late as October 2019. “Considered to be the most comprehensive in the country, the California Consumer Privacy Act (CCPA) is set to take effect January 1, 2020, with enforcement beginning July 1, 2020. This expansive act is designed to give consumers more control over their personal information and will reach beyond California’s borders,” reported a “Forbes” article (http://ibn.fm/dsaT7).
“Even if your for-profit SMB isn’t located in the Golden State, you may still be on the hook to comply,” the article continued. “Do you do business or have customers (or potential customers) in California? If you answered yes to this question, and you meet one of the following criteria, your company must conform to CCPA regulations:
- Your annual gross revenue is more than $25 million.
- Your organization receives, shares, or sells personal information of more than 50,000 individuals.
- Your company earns 50% or more of its annual revenue from selling personal information of consumers.”
Noting that many states are using California’s law as a template for their own, the article warns that “it’s just a matter of time before privacy regulations affect your business.”
SRAX, however, remains unaffected by these privacy laws because the company has long recognized and respected the need for consumers to control their personal information. In fact, while the company’s core business is providing consumer information for marketing purposes, SRAX has always given the control of that data to the consumer through its proprietary BIGtoken platform.
SRAX’s BIGtoken service offers powerful and unique benefits to both consumers and advertisers. The more than 16 million (and growing) BIGtoken users can choose what information they share and when it is shared; they are also rewarded with cash or gift cards when they opt in their data and each time that data is accessed.
Advertisers that buy BIGtoken information know that they are receiving quality information that has passed through multiple layers of verification for superior accuracy. In addition, they can rest assured that they are receiving information from fully informed and consenting consumers.
SRAX’s technology unlocks data for brands in the CPG, investor relations, luxury, and lifestyle verticals. Through its various platforms, SRAX is monetizing its data sets and growing multiple recurring revenue streams. In addition to BIGtoken, the company offers Sequire, a premier platform for investor intelligence and communication. Through Sequire, public companies can track their investors’ behaviors and trends and use those insights to engage current and potential investors across marketing channels.
For more information, visit the company’s website at www.SRAX.com.
NOTE TO INVESTORS: The latest news and updates relating to SRAX are available in the company’s newsroom at http://ibn.fm/SRAX
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