- SRAX
BIGtoken proprietary platform based on consumers’ rights to privacy,
ownership of digital data
- BIGtoken
platform allows consumers to own and earn from their digital data
- SRAX
offers access to valuable proprietary data from consumers who opt in
SRAX
Inc.’s (NASDAQ: SRAX) philosophy about the importance of consumers
controlling and owning their own personal digital data has been reinforced by a
YouTube video from Apple that tells consumers that their own private
information on an iPhone – from personal health to text messages – should
remain private. SRAX, a technology firm that permits consumers to control their
own digital privacy data, is trending ahead of the curve in that respect. The
company has been focused on empowering consumers to take control of their data
since its inception.
The video explains to consumers that the information they
have on their iPhone should remain private and that private and personal things
“should belong to you.” The video (http://ibn.fm/e5ZHI) further notes that “there is more
private information on your phone than in your home…. so many details about
your life are right in your pocket. This makes privacy more important now than
ever. Your location, your messages, your heart rate after a run. These are
private things, personal things, and they should belong to you. Simple as
that.”
SRAX’s philosophy is completely in line with Apple’s message
about the importance of securing digital data. With consumer privacy in mind,
SRAX developed its own platform, called BIGtoken, that asks consumers to
voluntarily opt-in to participate (http://ibn.fm/SVKcP). BIGtoken is described by SRAX as “a
platform to own and earn from your data,” adding that “your digital data is an
extension of who you are, and it’s time to take back what is rightfully yours.”
By securing consumers’ trust, SRAX is in the process of building the most
valuable opted-in data set in the world.
What is unique about SRAX is that it offers consumers a
secure and transparent environment to control their own privacy while also
unlocking the value of their data. Taking care of the issue of consent
immediately, SRAX asks users for permission to share data when they originally
sign up for the BIGtoken platform.
The company’s proprietary technology then unlocks data to
reveal a brand’s core consumers and the characteristics of those consumers
across marketing channels. SRAX’s machine-learning technology analyzes
marketing data, and its BIGtoken platform enables consumers to own, manage and
sell access to their digital identity and data. Mutually beneficial, both
consumer and marketing brands reap the rewards of data, and consumers are never
blindsided by unforeseen privacy leaks. Additionally, this approach gives SRAX
valuable proprietary data and multiple revenue streams, the company said in its
SEC 10-Q filing in August 2019 (http://ibn.fm/YimIp).
“BIG token is a secure platform that empowers you to realize
and claim the value of your digital self,” the website explains. “You have a
right to privacy, awareness and choice when it comes to the data that you put
out into the digital world. With BIG, you can own and earn from that data while
staying connected to your community.”
For more information, visit the company’s website at www.SRAX.com
NOTE TO INVESTORS: The latest news and updates
relating to SRAX are available in the company’s newsroom at http://ibn.fm/SRAX
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