SRAX
(NASDAQ: SRAX), a digital-marketing and consumer data-management technology
company, today released results from a survey conducted by the company’s BIGtoken
mobile app that shines a light on the multifaceted political issues that impact
voting decisions. The survey of 25,469 Americans was conducted in December 2019
and has a less than a +/- 1% margin of error. Per the survey, 29% of all
respondents said they’d vote for a Democrat, while 25% are planning to vote for
a Republican. Important topics with a “moderate to extreme” effect on women
voters included healthcare costs (76%), universal healthcare (70%), student
loans (67%), and immigration (63%). “What we’re seeing in the data is a
harbinger of the election results but perhaps a bit of a myth-buster also,”
SRAX COO and BIGtoken co-founder Kristoffer Nelson stated in the news release.
“We see some supposedly ‘hot-button’ issues that don’t matter as much as we
might have thought, while other topics are critical to forming voting opinions.
In general, women are making their own conclusions about the political climate
despite what controversies they may be reading in the popular press. It’s
critical to keep an eye on changing attitudes, and platforms like BIGtoken
provide an ideal mechanism for brands and businesses to measure the pulse of
today’s consumers.”
To download the full ‘Political Perspective Report’,
visit http://ibn.fm/3PH54
To view the full press release, visit http://ibn.fm/f6neV
About SRAX Inc.
SRAX is a digital-marketing and consumer-data-management
technology company. SRAX’s technology unlocks data to reveal brands’ core
consumers and the characteristics of those consumers across marketing channels.
Monetizing its data sets, SRAX is growing multiple, recurring revenue streams
through its various platforms. Through its BIGtoken platform, SRAX has developed
a consumer-managed data marketplace where people can own and earn from their
data, thereby offering everyone in the internet ecosystem choice, transparency
and compensation. SRAX’s tools deliver a digital competitive advantage for
brands in the CPG, automotive, investor-relations, luxury and lifestyle
verticals by integrating all aspects of the advertising experience, including
verified consumer participation, into one platform. For more information, visit
the company’s website at www.SRAX.com.
NOTE TO INVESTORS: The latest news and updates
relating to SRAX are available in the company’s newsroom at http://ibn.fm/SRAX
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