Digital marketing and consumer data management technology
company SRAX (NASDAQ: SRAX) today announced its entry into new
partnerships with major consumer packaged goods (“CPG”) brands to launch BIG
Rewards(TM). According to the update, BIG Rewards(TM) is a new feature of
SRAX’s consumer-managed data marketplace, BIGtoken, that enables marketers to
engage BIGtoken’s nearly 16 million users to participate in brand research and
exclusive offers. “This initiative represents one of many ways we can provide
BIGtoken offerings beyond data targeting,” Kristoffer Nelson, COO of SRAX and
co-founder of BIGtoken, said in the news release. “BIG Rewards(TM) addresses
the need for brand research during a time when consumers’ behavior towards
brands are in constant flux. BIGtoken is quickly becoming a one-stop shop,
enabling brands to utilize the BIG platform for research and build digital
media campaigns around deep insights.”
To view the full press release, visit http://ibn.fm/fO3iO
About SRAX
SRAX, Inc. (NASDAQ: SRAX) is a digital marketing and
consumer data management technology company. SRAX’s technology unlocks data to
reveal brands’ core consumers and their characteristics across marketing
channels. Monetizing its data sets, SRAX is growing multiple recurring revenue
streams through its various platforms. Through the BIGtoken platform, SRAX has
developed a consumer-managed data marketplace where people can own and earn
from their data thereby offering everyone in the Internet ecosystem choice,
transparency, and compensation. SRAX’s tools deliver a digital competitive
advantage for brands in the CPG, automotive, investor relations, luxury, and
lifestyle verticals by integrating all aspects of the advertising experience,
including verified consumer participation, into one platform. For more
information, visit the company’s website at www.SRAX.com.
NOTE TO INVESTORS: The latest news and updates
relating to SRAX are available in the company’s newsroom at http://ibn.fm/SRAX
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