- A
strategic partnership with HP will enable Aptito to benefit from the tech
giant’s massive global sales to deliver a full set of point-of-sale tools
to small- and medium-sized clients
- The
sales and support partnership will focus on a line of Android-based
point-of-sale devices to enable access to affordable, cutting-edge payment
technologies
- The innovative
payment solutions market is anticipated to continue growing rapidly in
2019 and beyond, providing companies like Aptito with sustainable
expansion opportunities
Global technology and value-added solutions group Net Element Inc. (NASDAQ: NETE) subsidiary Aptito will
be entering into a sales and support partnership with HP Inc. (NYSE: HPQ) that
will focus on the HP line of Android-based point-of-sale devices, the company
announced in a press release (http://ibn.fm/EEZle).
“We are excited to work with HP to deliver our SaaS in their
IPOS solutions to our existing and new merchants worldwide,” Aptito President
Andrey Krotov said in the release. Aptito solutions are currently deployed in
16 countries, and the number is increasing. HP global sales provide
opportunities for furthered expansion, he concluded.
Under the terms of the agreement, Aptito will provide
its restaurant management SaaS alongside the HP point-of-sale solutions. The
collaboration primarily addresses the needs of small- and medium-sized
businesses (“SMBs”) that are looking for competitively priced, cutting-edge
technologies.
Aptito’s technology, backed by the HP global sales, will aim
to deliver a full set of tools to enhance both selling and mobile transactions
carried out by SMBs.
Under wholly owned subsidiary Aptito, Net Element is
providing comprehensive business management solutions and cloud-based
point-of-sale systems for the restaurant industry (http://ibn.fm/x9qc9).
Effective payment solutions have long established themselves
as one of the essentials for the sustainable growth of SMBs. Effortless
transactions increase customer satisfaction and overall experience (http://ibn.fm/e9LZp). Through
the introduction of new technologies, such transactions become simpler and more
affordable to carry out than ever before. Aptito already offers a full range of
innovative solutions developed for the needs of restaurant owners – Aptito POS,
Aptito mPOS, kiosks and digital menus, to name a few.
Attention to detail and the quality of customer service are
both of paramount importance in the restaurant business. According to the
National Restaurant Association, 10,000 new businesses open each year. As of
2018, the number of restaurants operating in the U.S. has exceeded one million
(http://ibn.fm/JIK9K).
Innovative payment solution technologies are shaping up as
one of the most demanded innovations. According to the Electronic Transaction
Association, U.S. merchants will spend nearly $2 billion on effective payment
solutions in 2019.
The global point of sale market will exceed $9.8 billion by
2023, forecasts suggest. That’s a CAGR of 12 percent over the specified period.
Both market volume and revenues are anticipated to increase consistently (http://ibn.fm/8kXvP).
Growing digital payment volumes, the widespread adoption of
mobile payment solutions and a very high demand from the retail sector will
rank among the primary factors driving the expansion in this field.
Net Element operates a payment-as-a-service transactional
and value-added services platform for small- and medium-sized enterprises. The
NETE solutions are available across the U.S. and in various emerging markets.
In the U.S., Net Element works toward innovating productivity for SMBs through
reliance on blockchain technology and cloud-based solutions. Internationally,
it strives to make the most of an omni-channel platform to deliver flexible
solutions to emerging markets.
For more information, visit the company’s website at www.NetElement.com
NOTE TO INVESTORS: The latest news and updates
relating to NETE are available in the company’s newsroom at http://ibn.fm/NETE
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