- CIIX’s
Q3 2019 revenue was driven by hemp and CBD product sales, generating $1.1
million of the quarter’s $1.4 million in sales
- CIIX
subsidiary Chinese Wellness Center launched a pop-up store in California’s
Glendale Galleria Mall
- Forbes
reports that pop-up stores provide an intimate experience, create
awareness and drive a unique shopping experience
ChineseInvestors.com
Inc.’s (OTCQB: CIIX) wholly owned Chinese Wellness Center (“CWC”)
subsidiary entered a new wave of retailing when it debuted a pop-up store in
the Glendale Galleria Mall in California earlier this month. The store
showcases its own opt line of industrial hemp/CBD products. These products
drove Q3 2019 CIIX sales, delivering $1,061,318 of the $1,444,822 reported for
the quarter. A 81 percent YOY revenue increase was achieved by CIIX in the
period (http://ibn.fm/GoCxu).
In addition to the opt line, the pop-up store carries
industrial hemp/CBD products such as NuLeaf Naturals, Joy Organics, Medterra,
HempMeds and Medix. The store also offers special deals, promotions and
giveaways for Glendale Galleria customers.
“Building on the current success of CWC’s industrial
hemp/CBD product offerings, this pop-up kiosk will allow us to further engage
with our local customers beyond our online presence,” CIIX CEO Warren Wang
stated in a news release (http://ibn.fm/o3im9).
Forbes reports that pop-up stores enable retailers to be
more intimate with customers when they launch new products. Online shopping is
quick but remote compared to the creativity and uniqueness of pop-up shopping,
the report notes. Online, consumers cannot try before they buy. “Pop-up shops
[are]… where brands can get intimate with consumers and immerse them in a
vibe,” reads the report (http://ibn.fm/VGz2u).
“If you aren’t entering a new market but still want to generate brand buzz, a
pop-up can be the way to go.”
The Shopify Plus site says that pop-ups fall between online
and big box brick-and-mortar shopping experiences. “Pop-up shops are growing in
popularity as a ‘hybrid model’ to build more intimate relationships while
creating unique, memorable 3D experiences that are aligned with the brand’s
values,” the site notes (http://ibn.fm/14gW0).
Entrepreneur.com calls pop-ups a 2019 trend that draws in customers and
experiments in retail (http://ibn.fm/Q3240).
Deloitte’s ‘2019 Consumer Products Outlook’ report found
that pop-up stores can educate consumers about a product, create customers and
generate brand awareness (http://ibn.fm/9dtKB).
The unique stores can also add excitement to the shopping experience, as
compared to a traditional retail store.
CIIX is a diverse company that offers its audience of
Chinese-speaking investors real-time market commentary, analysis and
education-related services in Chinese character language sets. During the
quarter, the company consolidated its e-commerce sites to offer a one-stop
shopping experience through its website, www.365CWC.com.
For more information, visit the company’s website at www.ChineseInvestors.com
NOTE TO INVESTORS: The latest news and updates
relating to CIIX are available in the company’s newsroom at http://ibn.fm/CIIX
About MissionIR
MissionIR is
primarily focused on strategic communications. We have executed countless
communications programs to address the needs of companies ranging from
start-ups to established industry leaders, gaining valuable experience and the
expertise necessary to determine the most effective strategy for any given
situation.
For more information, visit www.MissionIR.com
Please see full terms of use and disclaimers on the Mission
Investor Relations website applicable to all content provided by MIR, wherever
published or re-published: http://www.missionir.com/disclaimer.html
