- Youngevity
offers products in the top eight selling retail categories
- The
company offers a hybrid of the direct selling business model
- Youngevity
is also developing a line of proprietary, hemp-derived cannabidiol oil
products
A top omni-direct lifestyle company, Youngevity
International, Inc. (NASDAQ: YGYI) operates in the Direct Selling and Coffee
Industry segments. The retail categories in which it participates include
health and nutrition, home and family, food and beverage, spa and beauty,
fashion, essential oils, photo and unique services. Chula Vista,
California-based Youngevity International is among the top 100 global direct
selling companies.
Youngevity is concentrating on three diverse growth
channels. These encompass expansion into Latin America and Asia, its new
technology platform and green coffee distribution through expansion of its
brands. Moreover, the company is in the process of entering the cannabis
market.
Youngevity offers a synthesis of the direct selling business
model. This business model includes person-to-person selling relationships
consisting of a “network of networks.” Tied in with this, the company’s
technology-driven web platform supports Youngevity’s expansion of global
e-commerce and social selling platforms.
Revenue drivers for Youngevity include newly-acquired
distributors and customers, product approvals and corporate infrastructure.
Youngevity has greater than 2,000 SKUs (Stock Keeping Units) that are poised to
boost future growth. In addition, international expansion is at the heart of
Youngevity’s strategic initiatives.
Youngevity supports its direct sellers with its innovative
YoungevityGo2 app. This distributor app simplifies the selling process. It
features social media campaigns and engaging video. It also features customer
retention and distributor education, custom websites, data analytics, digital
flipcharts and magazines.
Youngevity has its proprietary web-based acquisition portal
for acquiring companies and their intellectual property. Its acquisition
strategy centers on streamlined onboarding of customers, distributors and
products. The company’s acquisition portfolio includes Via Viente, BellaVita,
David Allen Capital, Inc., Nature Direct, Heritage Makers and Gigi Hill, among
many others. Fundamentally, with this varied portfolio, Youngevity is a global
Main Street of products and services under one corporate entity.
Regarding the coffee industry, Youngevity International has
its wholly owned subsidiary, CLR Roasters. It is driving coffee revenue growth
via green coffee distribution and private-label roasting. It is also driving
growth through the sales of owned brands. Brands include Cafe La Rica and
Josie’s Java House, as well as retail and food service brands. Supporting
Youngevity’s coffee strategy is the company’s coffee plantation and modern
dry-processing facility in Matagalpa, Nicaragua (http://ibn.fm/9TRQz). The 1,000
acres under management produce 100 percent Arabica coffee beans.
Furthermore, Youngevity has its hemp initiative. It is
developing a complete line of proprietary hemp-derived cannabidiol oil products
and has two new products with the expansion of its HempFX line. The two new
products are HempFX Hydration – Sleep and HempFX Hydration – Pure. The company
recently announced online availability of its hemp-derived cannabidiol HempFX
products, which are available for purchase at www.HempFX.com.
Youngevity International’s commitment is to aggressive
expansion via organic growth, mergers and acquisitions. The company’s annual
revenue grew from $75 million in 2012 to $166 million in 2017. With its varied
portfolio and direct selling model, Youngevity is poised to reward its
stakeholders in the years ahead through its creative initiatives.
For more information, visit the company’s website at www.YGYI.com
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