Leading omni-direct lifestyle company Youngevity
International (NASDAQ: YGYI) this morning announced that CLR Roasters, its
wholly owned subsidiary, has accepted an invitation to join Amazon Vendor
Central and has hired Digital Operative to assist the company in growing its
brand internationally. According to the update, CLR Roasters will offer its
Café La Rica espresso and Josie’s Java House coffee brands on Amazon Vendor
Central, while Amazon will manage customer selling logistics, order fulfillment
and customer support. In addition to the expected increase in national sales
spurred by the Amazon agreement, CLR Roasters has partnered with award-winning,
full-service digital agency Digital Operative to assist in brand expansion. “We
are excited that two of our company owned brands are gaining national
distribution on Amazon,” Youngevity International President and CFO Dave
Briskie stated in the news release. “We believe the team at Digital Operative
will have a significant impact on the growth of Café La Rica and Josie’s Java
House nationally.”
To view the full press release, visit http://ibn.fm/etpvz
About Youngevity International, Inc.
Youngevity International, Inc. (NASDAQ: YGYI) is a leading
omni-direct lifestyle company offering a hybrid of the direct selling business
model that also offers e-commerce and the power of social selling. Assembling a
virtual Main Street of products and services under one corporate entity,
Youngevity offers proven products from the six top-selling retail categories:
health/nutrition, home/family, food/beverage (including coffee), spa/beauty,
apparel/jewelry, as well as innovative services. The company was formed during
the summer 2011 merger of Youngevity Essential Life Sciences with Javalution®
Coffee Company (now part of the company’s food and beverage division). The
resulting company became Youngevity International, Inc. in July 2013. For more
information, visit the company’s website at www.YGYI.com.
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