Before the opening
bell, Content Checked Holdings, Inc. (OTCQB: CNCK) announced a new strategic
partnership with ATLETO, a social sports app that connects everyday athletes.
Through this agreement, the two companies will engage in a cross-promotional
marketing campaign designed to highlight their apps as platforms for helping
users accomplish their health and fitness goals. Moving forward, Content
Checked will leverage its social media presence to promote and endorse ATLETO
while encouraging downloads and driving brand awareness. Similarly, ATLETO will
support Content Checked with promotional posts across all of its social
channels, effectively increasing the visibility of Content Checked’s innovative
suite of mobile apps amongst everyday athletes.
“Partnering with
ATLETO is a natural fit since its platform aligns with our philosophy of
fostering a community of like-minded individuals who commit to bettering their
lives,” Kris Finstad, co-founder and CEO of Content Checked, stated in this
morning’s news release. “We want to educate our audience and introduce them to
platforms developed to help users make healthier choices easily, and we happily
promote everything ATLETO stands for.”
The ATLETO app is
designed to help athletes connect with other users based on location, skill
level and frequency in order to improve their athletic experiences. Available
on Apple’s App Store, ATLETO is capable of matching users with new and existing
friends who are interested in similar sports, including popular sports such as
basketball, golf, soccer, tennis and volleyball, as well as fitness and workout
activities like cycling, running and yoga. ATLETO is currently in the midst of
a marketing campaign focused on developing a user base in Los Angeles, Miami
and New York City. By partnering with the social sports app, Content Checked
stands to benefit from these efforts.
“Content Checked’s
technology has significantly improved the health of individuals and we aim to
provide such a significant impact to our own community of athletes,” Peter
Dalgas, co-founder and CMO of ATLETO, stated in this morning’s news release.
“Our complementary visions create a symbiotic relationship and we’re eager to
share with our community the benefits of Content Checked’s family of apps.”
In recent weeks,
Content Checked has turned to strategic partnerships with like-minded
organizations as a way to increase its brand recognition. In February, the
company teamed with Kitchology, Inc., a mobile platform that provides tailored
recipes to consumers with special dietary needs, and gained access to its
database of recipes modified to meet the needs of consumers with dietary
restrictions or allergies. Last month, Content Checked teamed with Leaner
Creamer, the only all-natural powdered coffee creamer that promotes weight loss
and appetite suppression, for a cross-promotional marketing campaign aimed at
elevating both parties among health-conscious audiences.
For more
information, visit www.contentchecked.com
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