In recent years, added sugars have come under increased
scrutiny from nutrition activists, and for good reason. According to the Mayo Clinic
(http://dtn.fm/hU92i), added sugars, which are introduced to foods during
processing, can play a major role in a variety of potential health problems,
including poor nutrition, weight gain, increased triglycerides and tooth decay.
As a result, dietary guidelines continually warn of the dangers of
overconsumption of sugar. The American Heart Association (http://dtn.fm/5AfAf),
for example, suggests consuming no more than 100 calories a day from added
sugars for most women and no more than 150 calories a day for most men. To put
those restrictions into perspective, a single teaspoon of sugar has about 16
calories.
Navigating the grocery aisle to find products that support
moderate sugar consumption can be difficult. After all, a 12-ounce soft drink
can feature about 160 calories of sugar. With this in mind, it’s no surprise
that the majority of U.S. adults exceed their recommended daily allowances of
sugar. To this point, uncovering added sugars in products has remained a
frustrating and confusing ordeal. Late last week, the U.S. Food and Drug
Administration (FDA) took a major step toward improving this issue through the
release of a ‘new look’ Nutrition Facts label that places more attention on
calories and added sugars (http://dtn.fm/5P2oo).
“You will no longer need a microscope, a calculator, or a
degree in nutrition to figure out whether the food you’re buying is actually
good for our kids,” First Lady Michelle Obama stated at a conference announcing
the new rules.
Though these changes are a step in the right direction, they
also highlight the relatively slow speed at which these updates take place. Not
only has the current nutrition label stood unmodified for more than 20 years,
it took more than two years for the FDA to agree upon the updated design, which
was originally developed back in 2014. Furthermore, large-scale food and
beverage manufacturers now have more than two years to implement the changes on
their products, with manufacturers totaling less than $10 million in annual
food sales receiving an additional year to comply. Luckily for consumers in
search of a better way to uncover the sugar content of their favorite products,
one company is ahead of the game.
Content Checked Holdings, Inc. (OTCQB: CNCK), the company
behind a family of mobile apps for individuals with specific dietary
requirements and preferences, is taking aim at added sugars with its app
SugarChecked. With a sizable database including more than 70 percent of all
food products in the United States, SugarChecked helps users quickly uncover
potentially unwanted ingredients such as added sugars, artificial sweeteners,
sugar alcohols and natural low-calorie sweeteners. When a product contains an
undesirable amount of these ingredients, the SugarChecked app suggests suitable
and related alternatives.
“Sugar intake in America has increased dramatically over the
past few decades at the expense of our health,” Tory Tedrow, RD, CNSC, stated
on the Content Checked blog (http://dtn.fm/7lyeY). “Now that the most recent
Dietary Guidelines for Americans has recommended limiting sugar intake to
<10% of your total calorie intake, it is even more important for consumers
to be aware of the sources of sugar in our diets, why it’s so bad, and ways to
decrease sugar intake.”
As the FDA turns its focus toward excess sugar, Content
Checked is positioned ahead of the game with its innovative suite of mobile
apps. With recent coverage in a variety of high-profile media and food allergy
and intolerance publications and outlets – including Forbes, USA Today, ABC,
CBS, NBC and Fox, among others – the company appears to be primed to build on
its recent growth in the $13 billion food allergy and intolerances market in
the months to come.
For more information, visit www.contentchecked.com
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