More than 15 million Americans, or roughly 4.7 percent of
the population, live with the constant fear of a severe reaction to a type of
food that could result in an allergic reaction. Every aisle in the grocery
store and every entrée on a restaurant menu could pose a potentially
life-threatening risk of an allergic response that could result in anaphylactic
shock, and even death. From seafood to nuts, the sources of danger are
everywhere and many consumers have simply consigned themselves to the complex, laborious
task of tediously perusing food labels, grilling restaurant wait staff, or
nagging friends and family to be mindful of their allergies – all in hopes of
avoiding a nasty reaction, hospital visit, or worse.
But there is good news, especially for the 191 million or
more people in the U.S. who currently have some form of smartphone. Because app
development company, ContentChecked Holdings, has engineered a robust,
database-driven series of apps that rapidly index information on over 70
percent of all conventional food products, algorithmically checking in
real-time if individual products are consistent with a given user’s specified
allergy and/or dietary needs. The ability to simply point your smartphone at a
product’s barcode and know in seconds after a scan if a given product is safe
or healthy to consume is a massive time saver when it comes to completing the
already often arduous and certainly always time-consuming task of shopping for
groceries. The database that backs up the company’s apps is updated daily as
industry information and end-user feedback is processed by a dedicated team of
nutritional experts who are continuously vetting products in order to provide
consumers with the most up-to-date and accurate information possible.
With a growing suite of function-specific apps, including
one for allergy and dietary needs ContentChecked, as well as SugarChecked, an
app for Type 2 diabetics and people simply trying to watch their intake of
refined sugars, and MigraineChecked, an app specifically for the more than 36
million Americans who experience food and beverage-triggered migraines or
chronic daily headaches, ContentChecked Holdings, Inc. has established itself
in short order as a true innovator in consumer awareness utility apps. And the
apps do far more than just help users stay away from certain items that are
flagged based on their defined settings and preferences by prompting users with
a quick menu of alternative options that are either safe or healthier than what
they are looking for. This simple, yet ingenious, software allows friends or
family members to shop for people with complex dietary restrictions and food
allergies, and do so without enduring long, drawn-out product reviews via
typically busy product labels, or having to memorize a litany of user-specific
things to avoid.
This is a process for parents who have kids with food
allergies, but now there is a solution that is just a few clicks away, thanks
to CNCK. Users can simple go to Google’s (NASDAQ: GOOG; GOOGL) Google Play
store, or Apple’s (NASDAQ: AAPL) AppStore, download the latest version of the
company’s apps for a nominal fee, set them up for a specific user(s), and then
shop with confidence – without the typical stress often associated with making
complex dietary and allergy related calls while being jostled by other shoppers
in the grocery aisle. The longer-term global potential for such apps is
tremendous with a worldwide smartphone market that expanded 13 percent year
over year in Q2 this year (according to International Data Corporation), and
choice consumer markets in Europe and Asia which lack any similarly compelling
offerings along these same lines.
Originally born out of a father’s frustration with the
hassle of trying to help his daughter and her friends avoid food allergies and
intolerances, with an initial release in Norway, the official launch of the
company’s flagship ContentChecked app occurred as recently as February of 2015.
Subsequent to going public in April of 2015 – after a reverse merger made
ContentChecked a wholly-owned subsidiary of parent company CNCK and a $1.9
million private placement was secured for further development – this
revolutionary company, which is creating the first truly user-centric
marketplace for consumers and the businesses that cater to their needs, went on
to quickly receive trading approval on OTCQB (in June), the primary OTC
securities market for reporting issuers.
This still very young company’s product pipeline has a team
of engineers at work behind the scenes constantly striving to keep the
innovation ball rolling, with plans to tackle other usage demographics already
in the offing, including apps for people who want to avoid GMO foods, or who
want to eat a vegan, or kosher diet. In many ways the sky is the limit for this
sort of rich, database-driven, user-centric consumer intelligence, and CNCK has
no intention of resting on its laurels.
The company has come out of the box swinging hard in order
to capture first-mover market share in what is an estimated $6 billion food
allergy market. CNCK has managed to establish a noticeable presence in a very
short time among consumers with dietary restrictions. Management is keen to
keep on innovating, fully intent on evolving the company into the go-to source
for in depth food and beverage product health and safety data.
Recognizing unmet needs shared by large groups of consumers
and developing intuitive, easy to use apps that facilitate shopping or product
avoidance/alternate product selection, via increasingly ubiquitous smartphones
(which are now around 77 percent market penetration in the U.S.) is just half
of he story here as well. The other half is the remainder of the marketplace
created through such software, where producers, marketers and retailers
themselves can begin to leverage the platform created by CNCK’s apps in order
to directly court the business of consumers. The marketplace CNCK is creating
will allow a wide range of supply-side entities to actively find and interact
with consumers that seek out their products at the actual location of purchase.
The very platform which today is primarily helping consumers make intelligent
purchases, will no doubt become a major conduit for big data-driven marketing
in the future, representing some very attractive digital real estate for CNCK
that investors need to be aware of.
To dig deeper, visit ContentChecked at
www.contentchecked.com
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MissionIR is committed to connecting the investment community with companies that have great potential and a strong dedication to building shareholder value. We know our reputation is based on the integrity of our clients and go to great lengths to ensure the companies represented adhere to sound business practices.
Sign up for “The Mission Report” at www.MissionIR.com
Please see disclaimer on the MissionIR website http://www.missionir.com/disclaimer.html
