Insignia Systems, Inc. (NASDAQ: ISIG) is a developer and
marketer of innovative in-store products, programs and services that help
consumer goods manufacturers and retail partners drive sales at the point of
purchase. The company’s at-shelf media solutions are utilized at approximately
13,000 retail supermarkets by an extensive client list of more than 200 major
consumer goods manufacturers – including General Mills (NYSE: GIS), Kellogg
Company (NYSE: K), Kraft Foods, Nestle and P&G (NYSE: PG). By helping clients
make an impact on the three-second decision cycle of consumers at the shelf,
Insignia has thrived in the marketing industry for 25 years.
The company’s latest addition to its marketing portfolio is
The Like Machine™, a groundbreaking consumer engagement tool that harnesses the
power of social media to reinforce brand confidence and promote increased sales
figures. Through the use of this technology, consumers are able to give
immediate feedback to store managers and fellow shoppers, opening the door for
an improved shopping experience built on the preferences of a particular
community. In a six-month limited release, The Like Machine garnered more than
480,000 shopper endorsements, demonstrating the vast market potential for the
technology as it approaches full-scale release.
“We have created an easy and immediate way for shoppers to
express their opinions about what they’re buying, and to be informed by the
decisions of others in their neighborhood at scale,” John Gonsior, president
and chief financial officer of Insignia, stated in a news release. “It is a
powerful indicator whether shoppers are buying cereal, laundry detergent or
orange juice, and a unique new data set for retailers and manufacturers to
leverage.”
In the first quarter of 2015, Insignia successfully
leveraged the marketability of its product line to promote solid financial
growth. The company’s total net sales for the period rose by 2.2 percent from
the previous year to $6.5 million. Additionally, Insignia recorded a 0.9
percent year-over-year improvement to its gross profit margin for the quarter,
achieving $2.8 million in gross profit. Moving forward, the company will look
to build on this financial performance through continued innovation of its core
assets as needed to meet the evolving demands of the retail market.
For prospective shareholders, Insignia’s established
position within the retail marketing segment could provide a platform for the
company to realize sustainable returns in the months to come. Look for Insignia
to continue leaning on the versatility of its portfolio of core assets in order
to promote continued financial growth for the foreseeable future.
For more information, visit www.insigniasystems.com
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