Social Reality, Inc. (OTCQB:
SCRI) is connecting the social and digital spheres to offer brands, agencies
and publishers new and measurable opportunities to target, reach and monetize
their audiences. Through its proprietary technology platform, the company has
unlocked a collection of new revenue streams for publishers by providing the
tools needed to automate the digital advertising market.
The company’s collection of
products includes three revolutionary services – SRAX, SR Innovation and
Groupad – designed to improve performance for brands and publishers across all
digital mediums. SRAX is an all-in-one platform that connects online publishers
with advertisers and demand-side partners through real-time bidding (RTB)
management in order to maximize the profitability of buying and selling ads. SR
Innovation builds cutting-edge solutions designed to connect, engage and reward
publishers’ core audiences. Groupad allows users to launch and manage social
applications with one easy tool, providing a complete management solution for
social and digital media campaigns.
In June, SCRI’s groundbreaking
platform was recognized on Pixalate’s Top 10 industry rankings in three vital
categories – automotive, food, and health and fitness. In particular, the
company’s reputation for high-quality, clean inventory allowed SCRI’s offerings
to rise above the competition.
“Along with quality, we’ve built
our technology to enable both direct demand and supply integrations into our
SRAX platform,” stated Kris Nelson, Chief Operating Officer of SCRI. “Quality
will always be front and center for Social Reality and we appreciate the
recognition from Pixalate for our efforts in this area.”
This persistent dedication to
quality and innovation has allowed SCRI to rapidly grow its presence within the
advertising industry in recent years. During the first quarter of 2015, the
company recorded a 626 percent year-over-year increase in revenue, marking the
third consecutive quarter that the company had recorded quarter-over-quarter
growth.
“Our revenue for the first
quarter almost surpasses our entire 2014 yearly revenue and by the end of the
second quarter we expect to almost double last year’s revenue,” stated
Christopher Miglino, Chairman and Chief Executive Officer of SCRI. “We are
experiencing significant growth this year, and Social Reality is
well-positioned to participate in the explosive growth in digital ad spending.”
The continued industry shift
towards RTB is expected to place SCRI in a strong position to continue
experiencing rapid growth in the coming years. According to a report by
eMarketer, RTB digital display ad spending in the United States accounted for
$3.34 billion, or nearly one-fifth of total display spending, in 2013, and this
figure is expected to grow to over $8.6 billion by 2017.
For more information, visit
www.socialreality.com
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