As digital technology continues to develop a dominating role in modern society, its growing application to advertising and mass communication has been ongoing and inevitable. Perhaps the best example is the spread of digital out-of-home, which includes digital signage and other advanced electronic displays. Today, it’s one of the fastest growing media, simply because it has so many advantages over traditional forms of display. It can better engage the viewer with changing and moving images. It’s easy and quick to modify or switch out even a large number of displays. And, perhaps most important, it can be set up to target presentations to specific audiences, zeroing in on demographics or virtually any parameter for which there is meaningful data. Add in the possibility of viewer interactivity, and the quantum leap in communication becomes obvious.
The problem rests not in the lack of digital networks, or vendors anxious to use them, but rather in the overwhelming and largely disorganized volume of opportunities on both sides. Owners of individual networks of displays somehow have to identify and reach the local, regional, or national vendors that would be interested in getting their message out to those viewers. Individual vendors have to wade through the constantly growing and changing universe of networks to find the mix of displays that works best for them.
Enter rVue Holdings, a Florida based company that has, in their own words, “developed the only gateway for buyers and sellers to transact in a digital marketplace.” For advertisers, rVue offers the most comprehensive one-stop solution for the planning and buying of digital out-of-home media. Their Demand-Side Platform simplifies the planning, buying, and implementation of digital campaigns, offering up hundreds of millions of daily impressions, representing over 160 U.S. and Canadian networks, covering a range of demographic profiles. For network owners and operators, rVue is a no-subscription, no enrollment fee way to reach a world of interested vendors.
The bottom line is that rVue Holdings represents a unique service offering to a market that continues to experience double digit growth. Not a bad combination.
For additional information, visit the company’s website at www.rVue.com
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