Chanticleer Holdings, the company spearheading an international roll out of the popular Hooters brand restaurant, recently announced further expansion in Australia with the opening of a new location in Campbelltown, following fast on the heels of the recent Penrith opening only six months ago.
Australian operations for Hooters began with the flagship Hooters of Parramatta location, ideally situated on major thoroughfare James Ruse Drive in the thriving Rosehill suburb of New South Wales, just opposite the massive Rosehill Gardens Racecourse (home to the Sydney Turf Club and some of Australia’s premier thoroughbred racing). This first Hooters location in Australia sits in the heart of an area already extremely well known for sports and entertainment.
Check out Chanticleer’s Promotional Video (http://goo.gl/nL8j7) to get a little closer to Hooters Australia, which is quickly becoming one of the hottest destinations in the Sydney area.
Like all Hooters restaurants, the new Campbelltown location serves up a huge menu of delicious American fast-casual cuisine, backed up by a wide selection of ice cold beer and a variety of spirits, all with non-stop sports action available via state-of-the-art entertainment systems/displays, making for an unbeatable dining experience that Hooters patrons around the globe have come to expect. It is this reputation for great dining and atmosphere, combined with the gorgeous Australian Hooters Girls, that makes the venue such a compelling draw.
As with previous openings, great care was exercised in the selection of a premium site and the Campbelltown Hooters is no exception. Targeting the growing SW Sydney area, the Campbelltown Hooters also balances out the Penrith and NSW locations (which are NW and W respectively), affording solid coverage of some of Sydney’s most attractive markets.
CEO of CCLR, Michael Pruitt, was keen to point out that this is the first joint venture-developed restaurant with Morney Schlebusch’s team, COO of Hooters Australia (license acquired in 2009), calling the opening a key milestone for CCLR’s execution of their international campaign. Pruitt drove home the extensibility of the brand and praised Morney for his superb work nurturing the Hooters brand in Australia to fruition.
Morney emphasized the tremendous groundswell of excitement from the local community prior to opening and drove home the importance of this receptivity to the brand as a key factor in the core growth strategy for international and emerging markets. Citing the Company’s three South Africa locations, Morney pledged to work hand-in-hand with the Company to breed market spanning innovations and this is no small talk coming from Schlebusch, who has over two decades of frontline experience in the industry.
All of the Hooters girls and staff for the Campbelltown location are from the SW region, driving home another key facet of the successful Hooters strategy, which is giving back to the community while cementing the location as a warm, inviting fixture of the local landscape.
For more information on Chanticleer Holdings, Inc. and Hooters of America, visit http://www.ChanticleerHoldings.com and http://www.Hooters.com
For more information on Hooters Australia, visit http://www.HootersAustralia.com
About MissionIR
MissionIR is committed to connecting the investment community with companies that have great potential and a strong dedication to building shareholder value. We know our reputation is based on the integrity of our clients and go to great lengths to ensure the companies represented adhere to sound business practices.
Please see disclaimer on the MissionIR website http://www.missionir.com/disclaimer.html
