- SenesTech, a rodent fertility control product and service provider, just launched Evolve(TM) Mouse, a contraceptive specifically designed for mice
- This marks an extension of the company’s hugely successful Evolve product line, ushering its official entry into the mouse contraceptive market
- SenesTech looks to replicate the positive results achieved in rats while tapping into a vastly growing market that currently accounts for over $1 billion in sales annually
- The company began taking orders for the product on May 6, with shipment set to begin on or before May 15
SenesTech (NASDAQ: SNES), a rodent fertility control product provider and the inventor of the only EPA-registered contraceptive for male and female rats, is pleased to announce the launch of its Evolve(TM) Mouse product, the company’s official entry into the mouse contraceptive market. This marks an extension of the company’s Evolve fertility product line, with its proven efficacy in reducing rat populations. Evolve was only launched in January 2024 and has already seen rapid and growing adoption in the field, including its application in controlling the highly publicized rat problem in New York City.
“We’re not just offering a product; we’re offering a solution to a growing crisis,” noted Joel Fruendt, SenesTech’s President and CEO. “Evolve Mouse isn’t just about control – it’s about reclaiming our spaces from the relentless invasion of mice,” he added (https://ibn.fm/YdteW).
SenesTech’s Evolve product line is the industry’s only non-poison, soft bait product designed to proactively control rodent populations. It achieves this by restricting fertility while offering various other benefits, including a user-friendly format, seamless integration with pest management programs, high palatability, and cost competitiveness. According to Mr. Fruendt, using Evolve within an integrated pest management program can increase effectiveness by up to 90%. In addition, studies have shown that putting the whole rat population on birth control should see close to a complete elimination of the population within 12 to 18 months (https://ibn.fm/07hR6).
The company looks to replicate these results with the mouse population, ultimately tapping into a vastly growing market that accounts for over $1 billion in sales annually, and growing. For SenesTech, this venture will double the addressable market for the Evolve product line while further asserting it as a leader in its segment.
“Evolve Mouse is a much needed extension of the Evolve product line into an underserved market. We would expect the market for a mouse product would at least double the addressable market for the Evolve product line,” noted Fletcher Cline, President of DIY Pest Control.
SenesTech began taking orders for Evolve Mouse on Monday, May 6, with shipment set to begin on or before May 15. The product will initially be offered in 1.5 and 3 lb. pouches on the company’s website and through distributors. One of SenesTech’s lead distributors, DIY Pest Control, has already committed to a sizable preorder and is set to add the product to its website listing.
For more information, visit the company’s website at www.SenesTech.com.
NOTE TO INVESTORS: The latest news and updates relating to SNES are available in the company’s newsroom at https://ibn.fm/SNES
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