- PlantX recently announced that its wholly owned UK-based subsidiary, Bloombox, has partnered with Disney in a co-branded campaign
- The campaign, aimed at promoting Bloombox products and celebrating the release of Disney’s new adventure-filled film, Jungle Cruise, will feature the launch of exotic plants, a treasure hunt, and a social media campaign
- According to PlantX CEO Lorne Rapkin, the collaboration legitimizes the company’s presence in the plant-based space, supporting the fact that it is indeed a true player in the space
- The company considers the partnership an opportunity to celebrate plants and their integral role and impact across the film industry
In a recent interview with Steve Darling from Proactive, newly appointed PlantX Life Inc. (CSE: VEGA) (Frankfurt: WNT1) (OTCQB: PLTXF) CEO Lorne Rapkin noted that the company has accelerated its position thus far in part through exciting, accretive acquisitions. These acquisitions have provided “a really nice covering of all different verticals currently, and now we are just looking to enhance that” (https://ibn.fm/peOcp).
In what appears to be a fulfillment of the commitment to enhance coverage, PlantX recently announced a partnership between its wholly owned subsidiary, Bloombox Club Limited (“Bloombox”), a UK-based e-commerce platform that sells and delivers indoor plants, and The Walt Disney Company Limited, a UK-headquartered subsidiary of The Walt Disney Company (The Walt Disney Company (NYSE: DIS). The partnership encompasses a new co-branded campaign to promote Bloombox products and celebrate the release of Disney’s new adventure-filled film, Jungle Cruise (https://ibn.fm/91MgE).
As part of the campaign, Bloombox will promote the film’s release by providing exotic plants that go hand in hand with the film, including a new Amazonian plant collection that features Jungle Cruise-inspired terrariums. Bloombox will also give members of its wellness community access to a 10% discount – through the code “JUNGLE10” – on its Amazonian plants, including Jungle Cruise-inspired terrariums, snaky trailing plants, and exotic trees.
The campaign will also include a “Hunt for the Healing Tree” treasure hunt on Bloombox’s website, as well as promotion on social media.
“Bloombox’s collaboration with Disney is truly a momentous opportunity to celebrate plants and their integral role and impact across the film industry,” commented PlantX Founder Sean Dollinger. “We are beyond thrilled to have Disney’s support in sharing the Bloombox exotic plant collection with our community.”
Bloombox CEO Laura Dinnage noted that the company, which believes that connecting with nature is invaluable for all ages, was excited to get involved with Disney’s campaign and introduce a new generation to plants. She further intimated that the new Jungle Cruise-inspired terrarium is the perfect activity for kids this summer and that the company has many more exotic plants that have just launched at Bloombox.
“It’s so exciting for us at the company, in the first 18 months of being in operation, to have a company like the largest entertainment company in the world, Disney, to really want to partner with a company like PlantX. It legitimizes our presence in the plant-based space,” Lorne noted in the Proactive interview.
Lorne further stated that while PlantX has also partnered with other great vendors and leaders in the e-commerce space, including Walmart (NYSE: WMT) and Hudson’s Bay, this specific partnership with Disney buttresses the fact that the company is indeed a true player in the plant-based space.
PlantX, a high-growth technology company, is a multifaceted marketplace providing consumers all things plant-based ranging from an efficient e-commerce experience, brick-and-mortar stores, and a home delivery system for recipes, meals, products, and more.
For more information, visit the company’s websites at www.PlantX.com, www.PlantX.ca, and https://investor.plantx.com/ and view PlantX for Plant-Based Investors.
NOTE TO INVESTORS: The latest news and updates relating to PLTXF are available in the company’s newsroom at https://ibn.fm/PLTXF
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