Tuesday, July 14, 2020

MissionIRNewsBreaks – SRAX Inc. (NASDAQ: SRAX) Poised for Opportunity in the Business of Big Data

SRAX (NASDAQ: SRAX) is positioned for opportunity in the business of big data, leveraging technology that unlocks information to reveal brands’ core consumers and their characteristics across several marketing channels. SRAX’s BIGtoken platform integrates all aspects of the advertising experience into a one-stop shop and allows monetization of specialized data sets across several verticals. A recent article discussing this quotes SRAX CEO and founder Christopher Miglino, who says, “’Our primary focus is figuring out ways to monetize different data sets. We had a business a few years ago where we aggregated data on doctors in the country, and then we sold that data,’ said Miglinio, referring to SRAX’s healthcare vertical, SRAX MD, that sold for a $43.5 million consideration while allowing SRAX to retain a 31% ownership.”
To view the full article, visit http://ibn.fm/x7Pqj
About SRAX
SRAX is a digital-marketing and consumer data-management technology company. SRAX’s technology unlocks data for brands in the CPG, investor relations, luxury and lifestyle verticals. Through its various platforms, SRAX is monetizing its data sets and growing multiple recurring revenue streams. BIGtoken is a consumer-managed data marketplace where people can own and earn from their data. The platform also provides advertisers and media companies access to transparent, verified consumer data to better reach and serve audiences. Sequire is a premier platform for investor intelligence and communication. Through Sequire, public companies can track their investors’ behaviors and trends, and use those insights to engage current and potential investors across marketing channels. For more information on SRAX and its verticals, visit www.SRAX.com.
NOTE TO INVESTORS: The latest news and updates relating to SRAX are available in the company’s newsroom at http://ibn.fm/SRAX
About MissionIRNewsBreaks
MissionIRNewsBreaks provide a rapid summary of corporate news that catch the attention of MissionIR. MissionIRNewsBreaks are created by our Team of professional journalists that keep a constant eye on the markets, these posts are designed to inform you on the latest happenings of our clients and other publicly traded companies on our radar. From earnings, acquisitions and agreements to conference attendance and clinical study results, our news breaks keep you up-to-date with the day’s top movers. MissionIR is primarily focused on strategic communications. We have executed countless communications programs to address the needs of companies ranging from start-ups to established industry leaders, gaining valuable experience and the expertise necessary to determine the most effective strategy for any given situation.
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