- BIGtoken
case study reports that Kraft Heinz’s 2019 Walmart holiday promotion
achieved 4.5% additional volume, six times return on ad spend
- BIGtoken
co-founder says platform has evolved into “full-service marketing stack”
that discovers “profound insights” about target audience
- SRAX’s
proprietary consumer data management technology put consumers’ data rights
at the forefront
SRAX
Inc.’s (NASDAQ: SRAX) BIGtoken platform successfully propelled a 2019
holiday season omnichannel campaign at Walmart for leading packaged goods
company Kraft Heinz – achieving impressive results and exceeding the client’s
goals. SRAX COO Kristoffer Nelson said BIGtoken utilized opt-in panels and
offers plus scanned receipts to identify incremental groups of buyers to
increase both sales and return on ad spend for Kraft Heinz.
The case study outlining the successful campaign
demonstrates how BIGtoken was able to not only identify known customers but
also target incremental groups of likely Kraft Heinz buyers (http://ibn.fm/slkFR). The
resulting high-value customer insights fueled enhanced audience targeting and
messaging – yielding an impressive 4.5% sales lift and a six-to-one return on
ad spend (ROAS).
“It’s important for Kraft Heinz to address data accuracy,
consumer privacy and emphasize first-party data in this new environment,” said
TJ Palladino, Walmart shopper marketing manager for Kraft Heinz. “BIGtoken does
all of that. We are thrilled with the results we saw with SRAX’s BIGtoken
platform.”
Pre-launch activity by BIGtoken includes numerous data
points about the identity habits of consumers. For its promotion, Kraft Heinz
used the BIGtoken platform to identity common attributes around consumers who
cook meals for key groups during the holiday season.
Kraft Heinz’s successful Walmart promotion featured
prominent brands such as Kraft, Velveeta, Oscar-Mayer, Heinz and Stove Top.
SRAX’s BIGtoken platform was able to create and identify audiences and design
an effective messaging strategy around those brands.
“BIGtoken has evolved from a consumer, opt-in, data platform
for advertising activation to a full-service marketing stack,” SRAX COO
Kristoffer Nelson stated in a news release (http://ibn.fm/hHX1D). “Beginning with audience insights,
marketers can discover profound insights about their target audience to
activate against. From here, new insights and learnings are applied inflight to
improve performance.”
BIGtoken Brands VP George Stella added, “It’s becoming
critical for brands to partner with systems that put emphasis on consumer-first
data particles and put consumers’ data rights at the forefront.”
For more information, visit the company’s website at www.SRAX.com
NOTE TO INVESTORS: The latest news and updates
relating to SRAX are available in the company’s newsroom at http://ibn.fm/SRAX
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