SRAX
(NASDAQ: SRAX) founder and CEO Christopher Miglino recently discussed
how the company’s proprietary BIGtoken platform has transformed consumer data
collection during an exclusive interview at the LD Micro Main Event 2019. An
article discussing the company reads, “With 16.4 million users worldwide, and
three to five thousand new users joining each day, BIGtoken may be the most
valuable opted-in data set in the world, said Miglino during the interview with
SNN’s Robert Crafton (http://ibn.fm/LZQPh).
Those numbers prove that consumers are looking for ways to receive compensation
from marketers for using their data, said Miglino. Users worldwide can sign
into the BIGtoken app, available for download on the App Store and Google Play,
to see exactly how much they have earned. . . . The app benefits are mutual,
Miglino pointed out, as consumers decide what data is shared, who can buy it
and how it’s used, while advertisers gain verified consumer data for targeted
marketing. Big brands such as Procter & Gamble and Kraft are purchasing
BIGtoken data.”
To view the full article, visit http://ibn.fm/lV260
About SRAX
SRAX Inc. (NASDAQ: SRAX) is a digital-marketing and
consumer-data-management technology company. SRAX’s technology unlocks data to
reveal brands’ core consumers and the characteristics of those consumers across
marketing channels. Monetizing its data sets, SRAX is growing multiple,
recurring revenue streams through its various platforms. Through the BIGtoken
platform, SRAX has developed a consumer-managed data marketplace where people
can own and earn from their data thereby offering everyone in the Internet
ecosystem choice, transparency and compensation. SRAX’s tools deliver a digital
competitive advantage for brands in the CPG, investor relations, luxury and
lifestyle verticals by integrating all aspects of the advertising experience,
including verified consumer participation, into one platform. For more
information on SRAX, visit www.SRAX.com.
NOTE TO INVESTORS: The latest news and updates
relating to SRAX are available in the company’s newsroom at http://ibn.fm/SRAX
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