SRAX
(NASDAQ: SRAX), a digital marketing and consumer data management technology
company, today released a new study of over 116,000 Americans revealing this
year’s holiday spending behaviors and trends. According to the update, of the
respondents in a BIGtoken study conducted during the two weeks prior to
Thanksgiving 2019, 40% planned to shop online for the holidays, 28% planned to
shop in store and 32% planned to shop both online and in store. “Holiday
purchasing patterns are complex, and retailers, both online and
bricks-and-mortar, will benefit from understanding the nuances of the key
demographic groups,” Kristoffer Nelson, COO of SRAX and co-founder of BIGtoken,
said in the news release. “We are happy to freely share the latest BIGresearch
results. Topical surveys such as this demonstrate the power of our platform to
quickly and accurately gather insights from specific audiences.”
To view the full press release, visit http://ibn.fm/QnFbD
About SRAX Inc.
SRAX is a digital-marketing and consumer-data-management
technology company. SRAX’s technology unlocks data to reveal brands’ core
consumers and the characteristics of those consumers across marketing channels.
Monetizing its data sets, SRAX is growing multiple, recurring revenue streams
through its various platforms. Through its BIGtoken platform, SRAX has
developed a consumer-managed data marketplace where people can own and earn
from their data, thereby offering everyone in the internet ecosystem choice,
transparency and compensation. SRAX’s tools deliver a digital competitive
advantage for brands in the CPG, automotive, investor-relations, luxury and
lifestyle verticals by integrating all aspects of the advertising experience,
including verified consumer participation, into one platform. For more
information, visit the company’s website at www.SRAX.com.
NOTE TO INVESTORS: The latest news and updates
relating to SRAX are available in the company’s newsroom at http://ibn.fm/SRAX
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