Digital marketing and consumer-data-management technology
company SRAX (NASDAQ: SRAX) has developed the BIGtoken
platform, a consumer-managed data marketplace where people can own and earn
from their data. An article discussing the company reads, “The platform offers
benefits for both customers and marketers. BIG Rewards enables marketers to
engage BIGtoken’s nearly 16 million users to participate in brand research and
exclusive offers. This exponentially expands BIGtoken’s commercial capabilities
and helps to solve data problems across the digital marketing and advertising
industry. Additionally, through the BIGtoken platform, consumers are equipped
to own and earn from their data. As consumers become more aware of the value of
personal data, an expectation of privacy and options for compensation for the
release of that data is building. Consumers are fighting back against large
social-media platforms that overstep expected boundaries regarding data
collection. Not only are customers recognized and rewarded through this
platform, but marketers benefit as well, creating a mutually beneficial
relationship unlike any of its kind in the data space.”
To view the full article, visit http://ibn.fm/TPoTJ
About SRAX Inc.
SRAX is a digital-marketing and consumer-data-management
technology company. SRAX’s technology unlocks data to reveal a brand’s core
consumers and the characteristics of those consumers across marketing channels.
Monetizing its data sets, SRAX is growing multiple recurring revenue streams
through its various platforms. Through the BIGtoken platform, SRAX has
developed a consumer-managed data marketplace where people can own and earn
from their data, thereby offering everyone in the internet ecosystem choice,
transparency and compensation. SRAX’s tools deliver a digital competitive
advantage for brands in the CPG, automotive, investor relations, luxury and
lifestyle verticals by integrating all aspects of the advertising experience,
including verified consumer participation, into one platform. For more
information, visit the company’s website at www.SRAX.com.
NOTE TO INVESTORS: The latest news and updates
relating to SRAX are available in the company’s newsroom at http://ibn.fm/SRAX
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