- Redefining profitability in large retailer market
- Hao Qing Hu named chief executive officer in September
- Mobile apps aim to turn consumers into companies’ fans
The new executive leadership of a growing O2O app maker that helps retailers network with their customers is forging ahead with efforts to redefine its own business model and increase its profitability.
Less than a month after announcing (http://dtn.fm/i2bEE) that Hao Qing Hu would take over the reins as chief executive officer of Moxian, Inc. (NASDAQ: MOXC), the company’s data-driven Social Customer Relationship Management system has begun shifting its focus toward helping large retailers build reward incentives to draw customers into their stores (http://dtn.fm/yd4mB).
Moxian’s online-to-offline (O2O) mobile apps for consumers and businesses are designed to help companies turn their customers into fans who will return again and again through the use of game-driven loyalty points and the nimble responsiveness of instant message replies to questions. The apps also provide businesses with analytical insights on customer trends with tools they can use to boost their revenues. Together, the apps offer a one-stop shop at both ends of the retail pipeline to help customers find the products they enjoy and businesses find the revenues they need.
The company’s shift away from working with smaller mom-and-pop businesses reflects an effort to identify the greatest likelihood for revenue growth amid a competitive marketplace, primarily in China, where Moxian is based and about a fifth of the world’s population is located.
Moxian is converting its Moxian+ User and Merchant app platforms to a paid-for product that enables revenue-generating subscriptions and marketing.
In 2016, Moxian was presented with an award for Best Solution Award of Social Media Marketing by the Big Data Industry Alliance of China and the China Center for Information Industry Development (http://dtn.fm/IAzK5).
Crystal Equity Research projects the company’s sales will reach $2.3 million during the coming fiscal year with profits of $1.7 million (http://dtn.fm/9yDsp).
For more information, visit the company’s website at www.Moxian.com
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