- Moxian sees its own digital advertising at $3 million in 2017, $6 million in 2018
- Digital advertising at Moxian projected to generate 24% of sales in 2018
- 731 million people in China, more than half of whom use the internet
Moxian, Inc. (NASDAQ: MOXC) is setting a high priority for meeting its revenue goals on digital advertising. According to an AdAge report (http://dtn.fm/K5bnT) quoting WPP’s GroupM research (http://dtn.fm/Vv1s9), such spending in China is skyrocketing to 57.2% of total ad spending on the internet. Five years ago, that number was just 19.4%, per the report. By comparison, only about 30.9% of total ad spending will be digital in the U.S. this year.
Moxian is a digital marketing company which connects online users and merchants with its focus on offline merchants desiring to reach more digitally-oriented customers. Games, rewards and social events are critical to reaching consumers. In return, these merchants can use valuable information learned to promote their products and services at their brick-and-mortar stores in this online-to-offline (O2O) market.
Currently, Moxian is converting its Moxian+ business and user apps from free to paid. Key to Moxian’s revenue stream are fees, subscriptions, licenses and a percentage of all transactions. Vital to this is digital advertising. In the SeeThruEquity research report of February 28, 2017 (http://dtn.fm/0ycOx), mobile advertising is projected by Moxian to reach $3 million in 2017 before doubling to $6 million in 2018. That total would account for 24% of total company sales, it said.
Digital ad spending in China is expected to grow by 21.5% in 2017 compared to its growth of 29.5% last year, albeit on a smaller base. The increase in digital advertising in China is slower, in part, because its sales base has become larger. However, the GroupM report cites “continuing urbanization and solid consumer confidence” as lending optimism for continued overall advertising increases. China had 731 million internet users last year, accounting for more than half the country. That number represents more than double the size of the entire U.S. population.
For more information, visit the company’s website at www.Moxian.com
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