Now a dual-faceted company following its March 2017 takeover of ShareRails and its cloud-based software, Grey Cloak Tech (OTC: GRCK) is poised to play a significant role as major retailers seek to successfully integrate their physical stores with e-commerce to keep stride with the changing retail market. The proprietary software offered through ShareRails presents a promising solution in the battle of brick-and-mortar stores versus online companies, enabling storefront merchants to compete in the omni-channel shopping world and drive business to their physical locations through the use of e-commerce tools.
“ShareRails’ proprietary software could be a key element in the survival and growth of stores, located in malls, strip centers, or freestanding, versus online companies that are nimble in pricing and assortments. Grey Cloak Tech, after its March 2017 takeover of ShareRails, is now a dual-faceted company. It can use its newly-acquired online-to-offline (O2O) platform to raise the profile of retailers’ inventory in brick-and-mortar stores into online digital comparison shopping. Through a digital conversion of a listing of physical inventory into rich content, a number of search engines — such as Google — can then index the products offered. The endgame is a melding of online shopping with physical stores.”
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About Grey Cloak Tech and ShareRails
ShareRails Online to Offline Platform (O2O) levels the digital playing field between e-commerce stores and brick-and-mortar stores by transforming local retailers’ inventory data into rich digital content that is then indexed by Google and other search engines. ShareRails’ platform, once set up attracts prospective customers via online channels to physical stores where they can pick their item up. This serves the “instant gratification” mentality of today’s consumer. Using Internet marketing, social media and email marketing, ShareRails makes it easy for brick and mortar stores to become visible to millions more online shoppers. In addition to the O2O e-commerce services by ShareRails, Grey Cloak offers industry-leading click-fraud detection software. Click fraud, or bot fraud, cost unsuspecting advertisers approximately $18.5 billion annually in 2015. For more information on Grey Cloak, visit www.greycloaktech.com. For more information on ShareRails, visit www.ShareRails.com.
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