Web-based social networking services make it possible to
connect people who share interests and activities across political, economic,
and geographic borders. Through e-mail and instant messaging, online
communities are created where a gift economy and reciprocal altruism are
encouraged through cooperation. Moxian, Inc. (OTCQB: MOXC) has a multi-channel
social commerce platform, which includes a variety of tools such as its
proprietary social customer relationship management system, which generates
knowledgeable data for merchants. This way, consumers and businesses are able
to connect and interact with one another to achieve the concept of “online
lifestyle, offline fun.”
Companies have begun to merge business technologies and solutions,
such as cloud computing, with social networking concepts. Instead of connecting
individuals based on social interests, companies are developing interactive
communities that connect individuals based on shared business needs or
experiences. Developed in Shenzhen, China, Moxian integrates social media,
entertainment and business intelligence. The company’s products and services
enable merchants to run targeted advertising campaigns and promotions, and aim
to enhance the interaction between users and merchant clients by using consumer
behavior data compiled from the Moxian database of user activities. The company
has two primary core products: Moxian+ User App and Moxian+ Business App.
Over the past few years, the niche social network has
steadily grown in popularity, thanks to better levels of user interaction and
engagement. In 2012, a survey by Reuters and research firm Ipsos found that one
in three users were getting bored with Facebook (NASDAQ: FB), and, in 2014, the
GlobalWebIndex found that this figured had risen to almost 50 percent. The
niche social network offers a specialized space that’s designed to appeal to a
very specific market with a clearly defined set of needs.
Moxian+ User App serves as an app driven for consumer users
to use the platform, consisting of the company’s proprietary virtual currency
(MO-Coin and MO-Points), social networking, redemption center and game center.
Users can earn MO-Coins by playing games, and then use those coins to redeem
prizes sponsored by Moxian and client merchants. This model not only drives
registered consumers to Moxian and merchants, but also provides merchants the
opportunity to advertise, run marketing campaigns, and learn about their
customers through the platform.
Moxian+ Business App is an independent app with built-in
social customer relationship management tools designed to address the unique
needs of merchants. Merchants are able to set up a store on the Moxian platform
through this business app, push promotions via a variety of methods offered on
the platform and look at generated reports customized to their own shop.
For more information, visit the company’s website at
www.Moxian.com
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