Before the opening bell, Content Checked Holdings, Inc.
(OTCQB: CNCK) announced a strategic partnership with leading New York
City-based capital markets advisory firm PCG Advisory Group (PCG). Following
this announcement, PCG is expected to serve as an advisor for the company’s
ongoing investor relations, social media and public relations strategies.
“Our search for a partner with the capital markets expertise
to communicate our story to both institutional and retail investors, while
increasing our new media profile and social media engagement, resulted in the
most obvious conclusion,” Kris Finstad, chief executive officer of Content
Checked, stated in this morning’s news release. “Our engagement of PCG is
reflective of their unique capability to provide valuable insight and exposure
to our exciting products, partnerships and developing pipeline.”
The PCG partnership comes as Content Checked prepares to
unveil an updated revenue strategy for its innovative suite of mobile apps. In
January, the company outlined plans to shift toward a subscription-based
revenue model for its apps in an attempt to capitalize on emerging mobile
trends. Content Checked’s highly anticipated relaunch and rebranding of its
products is expected to take place later this month.
“Content Checked’s intriguing formula of fusing cutting-edge
technology with nutrition provides a compelling story to present to our
investor community and network,” Jeff Ramson, founder and chief executive
officer of PCG, stated in the release. “Their recent positive financial
developments, partnerships and product milestones, illustrate a unique growth
opportunity in an extremely relevant market with very optimistic long-term
prospects.”
A product relaunch is expected to be the first in a series
of moves designed to help Content Checked continue to diversify and grow in the
thriving health and wellness space. In a letter to shareholders, Finstad
outlined plans to extend the company’s brand in the months to come in an effort
to add value to its current family of mobile apps. These efforts will likely
play an instrumental role in Content Checked’s ongoing efforts to uplist to a
major exchange – the NASDAQ or the NYSE – later this year.
Last month, the company took a major step toward achieving
this goal when it announced a partnership with Kitchology, Inc. through which
it opened a new revenue stream via the licensing of its nutritional data.
Through this agreement, Content Checked granted Kitchology a limited,
non-exclusive worldwide right to use, display and analyze data from the Content
Checked database and present that information to users of the Kitchology
platform.
For more information, visit www.contentchecked.com
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