Monday, February 1, 2016

OurPet’s Company (OPCO) Partners with Leading Software and Solutions Provider to Drive Innovation in Pet Industry

Earlier today, OurPet’s Company (OTCQX: OPCO) announced a new strategic partnership with Aplix IP Holdings Corp., a leading Japan-based software and solutions provider, designed to help the company enhance the bond between pets and humans through the development of innovative new products fueled by smart technology.

According to the American Pet Products Association, there are approximately 85.5 million domesticated cats and 77.8 million domesticated dogs in the United States, and owners are spending more than ever on their furry family members. Over the past 20 years, the U.S. pet industry has grown from $16 billion to over $60 billion, and additional, sustained growth appears to be on the horizon. OurPet’s is aware of this growth, and the company’s goal, through its partnership with Aplix, is to employ technology related to Bluetooth and Wi-Fi to develop products that improve the relationship between pets and pet owners by providing harmonious, healthy experiences for the animal.

“We literally searched the world for the strategic partner who shares the same passion as we do and would closely work with us to bring these ideas to reality,” Dr. Steve Tsengas, chief executive officer of OurPet’s, stated in the news release. “We’re fortunate to have found what we were looking for in Aplix of Japan, a world leader in Bluetooth and Wi-Fi design, development and manufacture of related components.”

Moving forward, Aplix will work with OurPet’s to help the company advance development of its innovative product line, which targets unmet needs in the expansive pet supply industry. The two partners have already invested “extensive resources” toward the development of new products that implement smart technology, according to Tsengas, and additional collaborations resulting from this strategic partnership are expected to contribute to the development of marketable breakthroughs on a forward path toward commercialization.

OurPet’s has a long history of driving innovation in the pet industry, beginning with its launch in 1995. The company’s intellectual property portfolio currently includes more than 160 issued or pending patents – including proven products such as the Big Dog Feeder® elevated feeders, Play-N-Squeak® cat toys, and SmartScoop® automated litter box. Today, more than 75 percent of OPCO’s revenue is derived from the sale of its proprietary products. By partnering with Aplix, the company is demonstrating a commitment to building on its history of innovation by driving the evolution of the growing pet industry into the future.

“We have experienced rapid growth in sales and profits by means of a simple strategy – listening to pet owners and retailers and applying our extensive knowledge related to pet behavior, geriatrics and nutrition and the extensive engineering technology/manufacturing,” continued Tsengas. “We’re excited to see where this new strategic partnership takes us.”

For more information, visit the company’s website at www.ourpets.com

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