Harte Hanks, Inc. (NYSE: HHS) offers a full spectrum of
multichannel marketing services designed to turn browsers into buyers and
customers into dedicated brand advocates. The company’s innovative marketing
approach utilizes a three-step process that helps clients go beyond brand
engagement to create campaigns that develop memorable experiences in the hearts
and minds of customers. Through a unique combination of data management and
creative development, Harte Hanks has delivered impactful results for some of
the world’s best-known brands – including Sony (NYSE: SNE), Kohl’s (NYSE: KSS),
Adobe (NASDAQ:ADBE), Panasonic (OTC:PCRFY) and U.S. Airways of American
Airlines Group (NASDAQ:AAL).
In the second quarter of 2015, the company leveraged the
marketability of its platform to record promising financial results. Despite
realizing a mild drop in year-over-year customer interaction revenue as a
result of the recent sale of its business-to-business (B2B) research
affiliates, Harte Hanks achieved strong growth in both its financial and
healthcare verticals following the addition of new clients. Moving forward, the
company will look to build upon its solid foundation in the marketing industry
through the development of market leading products and tools that better
connect clients with their customers and the continued integration of its
recent acquisition, 3Q Digital.
“Our goal remains to deliver consistent revenue growth,”
Doug Shepard, chief executive officer of Harte Hanks, stated in a news release.
“During the first half of the year, we enhanced our capabilities by completing
our first acquisition in five years and better focused our product offerings by
selling our B2B research businesses, which were no longer relevant to our
strategy.”
In an effort to remain on the forefront of the evolving data
marketplace, Harte Hanks recently announced the evolution of its big data
strategy, adopting Apache Hadoop with the MapR platform. This move is expected
to enhance the performance, scalability and flexibility of the company’s
current solutions, enabling clients to more easily and quickly migrate, analyze
and store massive quantities of data. By providing the means for deeper
analysis and flexibility of stored data and increasing database capacity and
performance, Harte Hanks expects its collaboration with MapR to play a vital
role in the company’s efforts to create smarter customer interactions through
more personalized and relevant content delivery.
As Harte Hanks continues to make progress toward
streamlining its multichannel marketing strategy, it is in a favorable position
to improve its profitability in the future. For prospective shareholders, the
flexibility offered by the company’s strong cash position following the sale of
its B2B research affiliates earlier in the year could provide an opportunity
for Harte Hanks to promote sustainable returns in the months to come.
For more information, visit www.hartehanks.com
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