There
is little doubt that our smartphones are starting to become our all-everything
pocket life trackers. We can navigate an unfamiliar road, book a hotel, catch a
flight, check our luggage, have a conference call, make a sales pitch, get
something to eat and entertain ourselves all from our pocket or purse.
Technology
has advanced us into becoming more like our nomadic ancestors without the
entire family caravan. Because of this improved ability to communicate
wirelessly and the ability to do more digitally without having to be tethered
in one place, our collective world has opened up in ways never thought possible
just 15 years ago.
The
trick with all this mobility, though, is security of information. One of the
last frontiers for this mobility has been banking and point-of-sale
transactions, for some obvious reasons. Security of these over-the-air,
wireless data transmissions has been of utmost importance, as has been the
value of being able to conduct business across multiple operating-system
platforms, which have seemed to inherently segregate various audiences.
Net
Element, Inc. (NASDAQ: NETE) has based much of its business on bridging these
gaps to make several verticals more efficient and accessible by wide swaths of
demography. Net Element has developed a mobile-payment platform that is
receiving great attention in several verticals, including the rapidly growing
online casino gaming space, where real-time, safe and secure transactions and
payments have been vital to the growing success. After all, one of the big
aspects to online business is a level of safety and trust, and being able to
conduct business quickly, efficiently and safely online builds trust that
develops the loyal customer base that online casino gaming demands.
The
mobile technology by Net Element is gaining a foothold in the banking industry
of late, thanks to Russia-based subsidiary OOO TOT Money, which is helping to
modernize banking in Russia and enabling bank customers to make transactions
from their mobile devices without needing a brick-and-mortar branch. And in
Europe, with online security such a prominent issue (and government passing
laws allowing citizens the option to remain anonymous while online), trust in a
mobile banking platform can be hard to come by. There are high standards at
play in Europe, and for Russia banks to sign on to the Net Element platform
speaks volumes to the potential for the platform worldwide.
For
more information, visit www.netelement.com
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