BSQUARE Corp. (BSQR) Announces Global Sales and Marketing Alliance with Future Electronics

BSQUARE Corp., a leading enabler of smart, connected devices, today announced that it has formed a global sales and marketing alliance with Future Electronics, a world-class innovator in the distribution and marketing of semiconductors and passive, interconnect and electro-mechanical components. Leveraging each other’s complementary strengths, the two companies anticipate providing an unprecedented and unified approach to hardware and software solutions for the smart, connected devices market.

The new alliance furthers BSQUARE’s global expansion initiative, bringing its engineering services, development tools and software products to Future’s ARM and x86 based OEM customers around the world. Future’s customers are gaining access to Microsoft Embedded licensing and additional software products from BSQUARE’s many partners, while BSQUARE customers benefit from greater access to device components and a true one-stop-shop for embedded device solutions.

“This partnership is unique in that it combines best-of-breed of embedded hardware and software capabilities for the development of smart, connected devices,” stated Brian Crowley, chief executive officer for BSQUARE. “For BSQUARE, this partnership builds on the European expansion we announced earlier this year and also furthers the Company’s competitiveness in global distribution. Now, Future’s worldwide OEM customer base can benefit from BSQUARE expertise in operating system platform selection, optimization, application development, automated testing and software licensing.”

“This partnership represents an industry milestone,” commented Dan Casey, Executive Vice President of Future Electronics. Together, Future and BSQUARE are enabling an integrated, solutions-oriented approach to device development for a large and growing market that traditionally has been served separately by the hardware and software ecosystems. We are very optimistic about our partnership with BSQUARE and the company’s ability to service our customers worldwide. This complements Future’s hardware development with software capabilities not found elsewhere in the mainstream silicon and components distribution business.”


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