Jones Soda Co., manufacturer and distributor of premium beverages, recently announced the availability of its WhoopAss™ energy drink in the Canadian market. The company also announced a one-year sponsorship deal with professional football team, the Toronto Argonauts.
Jones Soda was launched in the Canadian market in 1996. Bill Meissner, CEO of Jones, commented on the company’s ties with Canada
“Jones has roots dating back to Canada
Jones Soda has a reputation for unique, grassroots marketing, such as the partnership with the Argonauts, which provides Jones Soda with a cash sponsorship to the Argonauts in exchange for integrated marketing and promotional initiatives, including giveaways, branded merchandise, contests and more.
Jones Soda will hold product tastings outside Roger Centre’s main entrance, and the Argonauts will be included in certain Jones Soda’s advertising campaigns.
“The young and fun appeal of the Jones brand is a key component of our partnership, as it perfectly aligns with our fan base,” David Bedford, vice-president of marketing and communications for the Toronto Argounauts stated. “We’ve been partnering with them since 2009, it’s been a great success, and we’re eager to continue the momentum.”
For more information visit www.jonessoda.com
About MissionIR:
MissionIR is committed to connecting the investment community with companies that have great potential and a strong dedication to building shareholder value. We know our reputation is based on the integrity of our clients and go to great lengths to ensure the companies represented adhere to sound business practices.
Please see disclaimer on the MissionIR website http://www.missionir.com/disclaimer.html
