- PlantX Life Inc. is an e-commerce retailer devoted to not only selling plant products, but educating consumers about their effective use and wellness benefits
- The company has developed a weekly podcast series, YouTube channel videos and an active blog to provide information about the plant-based ecosystem
- Global thought leaders concerned about climate change are signaling the role traditional meat production plays in concerns about the planet’s environment, ranging from methane production to deforestation issues
- Concerns about effective food production and climate sustainability also point to the conflicts and wars that inevitably arise from national insecurity
- Consumers who identify themselves as vegan or largely interested in plant-based products are a rapidly growing sector of the food market, creating a need for an information hub such as that developed by PlantX Life
When world political leaders and influencers gathered for The 2021 United Nations Climate Change Conference, more commonly referred to as COP26, in October and November, concerns about how to abandon fossil fuel technologies in favor of fuels with a less-polluting, climate-sustaining footprint captured media attention. But another significant emerging concern among many of the nations is food sustainability as the earth’s climate grows hotter.
“Food security is national security,” former deputy assistant secretary of defense Matt Spence, a senior official at the National Security Council (“NSC”), stated in a recent opinion editorial for Slate that argues for the importance of adopting plant-based meats and lab-grown, animal cell-based meats as alternatives to current meat-based lifestyles (https://ibn.fm/jORZv).
“Already, countries are facing the first famines caused by climate change. While heading up Middle East policy at the Pentagon, I saw how ISIS leveraged drought and crop failures to win the support of vulnerable populations and expand its reach,” Spence stated. “Industrialized agriculture is a greater contributor to methane emissions than any other source. Meat is the top contributor to deforestation. … Per pound, conventional meat production produces more than 10 times as much air pollution and more than six times as much toxic chemicals as plant-based meat. A 2018 study suggests that replacing a chicken patty with a plant-based alternative could reduce emissions by two-thirds.”
Spence concluded that eating less industrially farmed meat will be good for the planet and help nations avoid the war and conflict that follow food pressures brought on by industrialized agriculture-caused climate change.
Plant-based lifestyle e-retailer PlantX Life (CSE: VEGA) (Frankfurt: WNT1) (OTCQB: PLTXF) is working to position itself at the forefront of efforts to adopt a plant-based, alternative protein-based lifestyle that not only promotes nutritional health, but overall well-being through connectivity to the earth’s natural resources and efforts to sustain them. And in keeping with Spence’s observations, plant-based living could help promote national security.
PlantX Life aims to be a one-stop shopping source for plant-based products as well as for information that educates consumers about how to pursue and enjoy a plant-based lifestyle. Worldwide, an estimated 2 billion people live primarily on a meat-based diet, while an estimated 4 billion live primarily on a plant-based diet, a 2003 report for The American Journal of Clinical Nutrition noted (https://ibn.fm/hIJVn).
In the United States, a separate report found a 500 percent increase in consumers who state they are vegan between 2014 and 2017, and an 11 percent increase in retail sales of plant-based foods between 2018 and 2019 (https://ibn.fm/LuqAD).
The statistics indicate a steady market for the plant-based lifestyle, as well as a need for resources to sustain newcomers’ efforts to adopt such a lifestyle. PlantX’s educational strategy includes a weekly podcast, blog and YouTube presence that provide an abundance of tips on healthy diet choices, plant-growing wisdom and how to fit into the growing vegan community.
During the past year, the company also began employing the power of social media “micro-influencers” to advance the PlantX brand and widen the potential for plant-based wellness adoption.
“PlantX is always looking to adopt the most effective and impactful marketing strategies and leveraging the power of social media is a crucial component of our marketing efforts,” PlantX founder Sean Dollinger stated when the strategy was announced in November (https://ibn.fm/7P8Ew).
For more information, visit the company’s websites at www.PlantX.com, www.PlantX.ca, and https://investor.plantx.com/ and view PlantX for Plant-Based Investors.
NOTE TO INVESTORS: The latest news and updates relating to PLTXF are available in the company’s newsroom at https://ibn.fm/PLTXF
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