- PlantX has launched its first branded mobile app, PlantX Shop
- The app will complement and expand the company’s existing e-commerce capabilities and enhance customers’ plant-based experience
- PlantX hopes to also capitalize on the mobile app space, which accounts for about 70% of all e-commerce sales
- This launch shows PlantX’s commitment to enhancing customer engagement and satisfaction as the leader in the plant-based space
PlantX Life (CSE: VEGA) (OTCQB: PLTXF) (Frankfurt: WNT1) has, since its inception, worked towards serving as the digital face of the plant-based community. This is evidenced by its PlantX platform, a one-stop shop for everything plant-based.
The company is taking things a notch higher with the launch of PlantX Shop, its new PlantX-branded mobile application that will be available both on iOS and Android for customers in the United States and Canada. PlantX hopes this application will complement and expand its existing e-commerce capabilities while also offering an opportunity to upgrade customers’ plant-based experience (https://ibn.fm/WZIQU).
This new app packs various features geared towards enhancing the PlantX shopping process. For instance, users will save their shipping information and passwords, allowing faster checkout times. In addition, they will also use an integrated QR code scanning feature for easy and seamless self-checkout in all XMarket retail stores, which would significantly increase the speed and efficiency of the checkout process.
PlantX Shop users will access more than 5,000 plant-based grocery items, beauty products, indoor plants, and beverages. They will also have access to its XFood program, a plant-based meal delivery service currently available throughout Canada. Users will also enjoy an increasing variety of new, creative, and interesting plant-based tips and recipes that will diversify and grow their plant-based cooking experience.
For PlantX, bringing this app to consumers is an opportunity to distinguish itself in an industry that is growing more competitive by the day. PlantX is committed to positioning itself as a leader in the plant-based space, and the launch of this app has taken it closer to achieving that objective.
The app has taken time and resources to develop, and with this launch, PlantX hopes that it will capitalize on the app space that currently accounts for about 70% of all e-commerce sales globally. Moreover, the company looks to collect data through this app’s usage to help inform its efforts to tailor products and services to individual customers’ preferences. This, it projects, will enhance its marketing strategy, increase sales and even grow its customer retention.
“The new PlantX app offers a truly exciting advantage in interacting with our community in more efficient and dynamic ways,” noted Lorne Rapkin, the Chief Executive Officer (“CEO”) of PlantX.
PlantX plans to add more features, such as the QR code scanning functionality, to its app in the coming year. It hopes that incremental improvements to the application will further enhance the customer experience while inching the company closer to dominating the plant-based market. It projects that this will also increase its e-commerce sales by offering customers a more convenient shopping option.
“We are always looking to develop new strategies that can help us upgrade our customers’ plant-based experience. PlantX Shop is an extremely exciting tool that allows us to go above and beyond to improve our customers’ satisfaction,” noted Sean Dollinger, the Founder of PlantX.
This app’s launch has shown Plant’s commitment to enhancing customer engagement and satisfaction by facilitating a faster, more straightforward, and more interactive shopping experience. Going forward, shareholders and customers can expect further innovations from the company as its stamps its position as the digital face of the plant-based community.
For more information, visit the company’s websites at www.PlantX.com, www.PlantX.ca, and https://investor.plantx.com/ and view PlantX for Plant-Based Investors.
NOTE TO INVESTORS: The latest news and updates relating to PLTXF are available in the company’s newsroom at https://ibn.fm/PLTXF
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