- PlantX has opened its first United States brick and mortar store in the Hillcrest neighborhood of San Diego, although the company’s earlier acquisition of New Deli, a vegan marketplace opened by Chef Matthew Kenney, resulted in a rebranding of their Venice, California New Deli location as XMarket
- The partnership between PlantX and Kenney reflects a mission to educate consumers and the public about living a plant-based/vegan lifestyle by offering educational resources in the form of blogs, podcasts, and YouTube videos
- PlantX features products ranging from food, beverages, pets, personal hygiene, and more, and the company’s XMarket locations also offer local delivery options via Uber Eats
- The company is now working on opening XMarket locations in Hudson’s Bar stores in Toronto and Ottawa, along with an opening in Tel Aviv, Israel
Described as the “vegan Amazon,” PlantX Life (CSE: VEGA) (Frankfurt: WNT1) (OTCQB: PLTXF) has opened its first United States brick and mortar establishment, XMarket, in San Diego’s Hillcrest neighborhood, following an earlier rebranding of an acquired location in Venice, California as XMarket.
According to Alex Hoffman, CMO of PlantX, the company’s next location will be in Tel Aviv, Israel, followed by two locations opening up inside Hudson’s Bay stores in Ottawa (Rideau), and Toronto (Yorkdale). “A few other locations are on our radar, but nothing finalized yet,” Hoffman added. The company plans to take plant-based and vegan living worldwide – providing resources and educational materials to those interested in the benefits.
According to Kenney, the goal of the partnership with Plantx is to “educate and provide more people access to a plant-based lifestyle”, adding that “Along with our retail and ecommerce initiatives, we are committed to investing in and developing innovative products that bring a sustainable and healthful change to the culinary landscape” (https://ibn.fm/rXHYU).
PlantX, much like Kenney, aims to redefine the plant-based community through e-commerce, becoming a trusted name for people living plant-based lives. As an e-commerce marketplace, PlantX offers:
- An array of plant-based grocery items
- Meal delivery with recipes created by renowned plant-based chefs from around the world
- Plant shop – delivers to homes across the United States and Canada
- Easy to follow weekly plant-based recipes
- Partnership with prominent vegan/plant-based community figures
- A community of like-minded individuals
As for XMarket, the shelves are lined with a large selection of vegan and plant-based products. The store also offers local vegan business products, including Kula Ice Cream, Tracy’s Real Food, and San Diego Tempeh soy-free proteins. There is also an open-air vegan café that serves Unity Coffee cappuccinos, oat milk lattes, and cups of steeped Brandywine Coffee Roasters teas. These drinks pair nicely with the pastries from Pan el Barro, The Gluten Free Baking Co., and Yvonne’s Vegan Kitchen.
PlantX and XMarket are devoted to providing patrons with the proper educational materials – allowing them to determine if a plant-based/vegan lifestyle is right for them. XMarket offers visiting patrons educational literature that has been included around the market space, including recipe cards, plant care notes, and prominently displayed nutritional information. The staff at the market has also completed training by nutritionist Kelly Irwin and is prepared to answer any questions the public may have while shopping.
For more information, visit the company’s websites at www.PlantX.com, www.PlantX.ca, and https://investor.plantx.com/ and view PlantX for Plant-Based Investors.
NOTE TO INVESTORS: The latest news and updates relating to PLTXF are available in the company’s newsroom at https://ibn.fm/PLTXF
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