- CPG partner starting TAAT rollout in Ohio, where three-quarters of CROSSMARK accounts indicate interest in carrying the cigarette alternative
- Company focused on capturing additional market share in $814 billion global tobacco industry
- CROSSMARK services 100,000-plus convenience stores across the country
TAAT Lifestyle & Wellness Ltd. (CSE: TAAT) (OTCQB: TOBAF) has announced that its flagship product — TAAT(TM), a tobacco-free, nicotine-free cigarette — will be showing up on shelves across Ohio, with plans to expand outside the state soon after (https://ibn.fm/uzi6a). The increasing visibility of the popular product comes as a result of TAAT’s agreement with Texas-based CPG sales agency CROSSMARK to distribute the game-changing new product.
“These are exciting times for the company as we enter the final month of Q1 2021,” said TAAT CEO Setti Coscarella. “Now that our product line has had the opportunity to be tested by smokers aged 21+ across Ohio with consistently positive reception, we can start to roll TAAT out more aggressively with the knowledge that we have a solid product formulation and commercialization playbook.
“Last week, CROSSMARK got to work introducing TAAT to its impressive portfolio of accounts in Ohio, and more than three quarters of those retailers reported an interest in carrying TAAT in their stores,” Coscarella continued. “CROSSMARK’s efforts will run concurrently with our continued in-house sales efforts and promotions for the TAAT online store. We are excited to see the impact CROSSMARK will have on the overall performance of TAAT as we continue our push to capture additional market share in the $814 billion global tobacco industry.”
Response to TAAT’s flagship product is impressive. So far, more than three-quarters of Ohio retail accounts approached by CROSSMARK have said they were interested in carrying the novel cigarette alternative. In the next quarter, Crossmark plans on expanding its coverage in Ohio to cover up to 7,000 stores; the next move will be to take the product outside of Ohio. CROSSMARK directly services more than 100,000 convenience stores across the United States and has a proven track record of bringing a wide range of CPG products to mainstream retail channels including an e-cigarette product that achieved dominant market share.
In addition, TAAT’s key account manager in Ohio has more than a decade of experience in sales for a major global tobacco firm and has been providing expert sales training with company reps to ensure that TAAT is positioned optimally in both the retail and consumer spaces. In addition to this face-to-face approach, TAAT is engaged in digital advertising campaigns targeting adult smokers, aged 21 and older. These efforts are all focused on TAAT achieving greater market penetration for TAAT in the $814 billion global tobacco industry.
For more information, visit the company’s website at www.TAATGlobal.com.
NOTE TO INVESTORS: The latest news and updates relating to TOBAF are available in the company’s newsroom at https://ibn.fm/TOBAF
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