TAAT(TM) Lifestyle & Wellness (CSE: TAAT) (OTCQB: TOBAF) (FRANKFURT: 2TP2) has announced that, effective Wednesday, Feb. 18, at 9 a.m. ET, its ecommerce portal will be live and operational, with smokers in the United States aged 21 years of age and older being able to purchase the company’s flagship product — TAAT(TM) Original, Smooth and Menthol — by the carton in certain areas. The product is currently available for retail sale throughout the state of Ohio. In the announcement, the company noted that it believed that selling its product online would accelerate its entry into new markets across the country. The company will also watch online sales closely to gain valuable insights regarding potential new markets. “Selling TAAT online can create a number of advantages for us in the USD $814 billion tobacco industry,” said TAAT CEO Setti Coscarella in the press release. “Foremost, we will be able to benefit from an unprecedented market reach as soon as the online store launches, as opposed to having to set up distribution from scratch in each and every new market. Second, the online sales channel can provide us a much greater degree of insight into the tendencies and preferences of smokers aged 21+ who purchase TAAT directly from us. Additionally, by selling directly to our customer base, we expect we will be able to maintain some very favorable profit margins. . . . By combining our online sales with initiatives that are currently being led by CROSSMARK to place TAAT in convenience store points of sale across the country, I believe we are in a very good position to capture additional market share at a much faster rate.”
To view the online product website, visit http://trytaat.com
To view the full press release, visit https://ibn.fm/629q5
About TAAT Lifestyle & Wellness Ltd.
TAAT Lifestyle and Wellness has developed TAAT, which is a tobacco-free and nicotine-free alternative to traditional cigarettes offered in Original, Smooth and Menthol varieties. TAAT’s base material is Beyond Tobacco(TM), a proprietary blend that undergoes a patent-pending refinement technique causing its scent and taste to resemble tobacco. Under executive leadership with Big Tobacco pedigree, TAAT was launched first in the United States in Q4 2020 as the company seeks to position itself in the $814 billion global tobacco industry. For more information, please visit www.TAATGlobal.com.
NOTE TO INVESTORS: The latest news and updates relating to TOBAF are available in the company’s newsroom at https://ibn.fm/TOBAF
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